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Corporate communication on social media: a case study before and during pandemic COVID-19Mušanović, Jelena ; Dorčić, Jelena ; Gregorić, MajaCorporate communications, 2023-05, Vol.28 (4), p.582-598 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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Categorizing IQOS-Related Twitter DiscussionsBarker, Joshua O ; Vassey, Julia ; Chen-Sankey, Julia C ; Allem, Jon-Patrick ; Cruz, Tess Boley ; Unger, Jennifer BInternational journal of environmental research and public health, 2021-04, Vol.18 (9), p.4836 [Periódico revisado por pares]Switzerland: MDPI AGTexto completo disponível |
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Material Type: Artigo
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Ice Flavor-Related Discussions on Twitter: Content AnalysisGalimov, Artur ; Vassey, Julia ; Galstyan, Ellen ; Unger, Jennifer B ; Kirkpatrick, Matthew G ; Allem, Jon-PatrickJournal of medical Internet research, 2022-11, Vol.24 (11), p.e41785-e41785 [Periódico revisado por pares]Canada: Journal of Medical Internet ResearchTexto completo disponível |
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Material Type: Artigo
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Web 2.0 Recommendation service by multi-collaborative filtering trust network algorithmWei, Chen ; Khoury, Richard ; Fong, SimonInformation systems frontiers, 2013-09, Vol.15 (4), p.533-551 [Periódico revisado por pares]Boston: Springer USTexto completo disponível |
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Material Type: Artigo
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Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from ChinaZhu, Dong-Hong ; Chang, Ya-PingJournal of business ethics, 2013-09, Vol.117 (1), p.111-121 [Periódico revisado por pares]Dordrecht: SpringerTexto completo disponível |
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Material Type: Artigo
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Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral TargetingTrusov, Michael ; Ma, Liye ; Jamal, ZainabMarketing science (Providence, R.I.), 2016-05, Vol.35 (3), p.405-426 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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Friend or Foe? A mixed method analysis of YouTube users’ replies to top comments of femvertisingChen, Huan ; Feng, YangQualitative market research, 2024-01, Vol.27 (1), p.42-60 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Tobacco promotion restriction policies on social mediaKong, Grace ; Laestadius, Linnea ; Vassey, Julia ; Majmundar, Anuja ; Stroup, Andrea M ; Meissner, Helen I ; Ben Taleb, Ziyad ; Cruz, Tess Boley ; Emery, Sherry L ; Romer, DanTobacco control, 2024-05, Vol.33 (3), p.398-403 [Periódico revisado por pares]England: BMJ Publishing Group LtdTexto completo disponível |
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Material Type: Artigo
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The Role of the Partner Brand's Social Media Power in Brand AlliancesKupfer, Ann-Kristin ; vor der Holte, Nora Pähler ; Kübler, Raoul V. ; Hennig-Thurau, ThorstenJournal of marketing, 2018-05, Vol.82 (3), p.25-44 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Income-Generating Processes of Free Web-Based Digital Health Tools to Engage Patients: Qualitative AnalysisLai, Claudia ; Deber, Raisa ; Jadad, Alejandro R ; Shachak, AvivJournal of medical Internet research, 2021-02, Vol.23 (1), p.e23654-e23654 [Periódico revisado por pares]Canada: Gunther Eysenbach MD MPH, Associate ProfessorTexto completo disponível |