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Modern-day marketing concepts based on face recognition and neuro-marketing: a review and future research directionsSrivastava, Gautam ; Bag, SurajitBenchmarking : an international journal, 2024-02, Vol.31 (2), p.410-438 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Promoting tourism business through digital marketing in the new normal era: a sustainable approachDeb, Santus Kumar ; Nafi, Shohel Md ; Valeri, MarcoEuropean journal of innovation management, 2024-03, Vol.27 (3), p.775-799 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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New frontiers and future directions in interactive marketing: Inaugural EditorialWang, Cheng LuJournal of research in interactive marketing, 2021-05, Vol.15 (1), p.1-9 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Business to business digital content marketing: marketers’ perceptions of best practiceHolliman, Geraint ; Rowley, JenniferJournal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Social Commerce: A Contingency Framework for Assessing Marketing PotentialYadav, Manjit S. ; de Valck, Kristine ; Hennig-Thurau, Thorsten ; Hoffman, Donna L. ; Spann, MartinJournal of interactive marketing, 2013-11, Vol.27 (4), p.311-323 [Periódico revisado por pares]Philadelphia: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketingde Vries, Lisette ; Gensler, Sonja ; Leeflang, Peter S.H.Journal of interactive marketing, 2012-05, Vol.26 (2), p.83-91 [Periódico revisado por pares]Philadelphia: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagementValenzuela-Gálvez, E. Sophía ; Garrido-Morgado, Álvaro ; González-Benito, ÓscarJournal of research in interactive marketing, 2023-05, Vol.17 (3), p.337-352 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approachIbrahim, Blend ; Aljarah, AhmadEuropean journal of innovation management, 2024-05, Vol.27 (5), p.1723-1742 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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The Role of Marketing in Social Media: How Online Consumer Reviews EvolveChen, Yubo ; Fay, Scott ; Wang, QiJournal of interactive marketing, 2011-05, Vol.25 (2), p.85-94 [Periódico revisado por pares]Philadelphia: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Social media influencers as human brands: an interactive marketing perspectiveKim, Do Yuon ; Kim, Hye-YoungJournal of research in interactive marketing, 2023-01, Vol.17 (1), p.94-109 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |