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Promoting tourism business through digital marketing in the new normal era: a sustainable approach
Promoting tourism business through digital marketing in the new normal era: a sustainable approach
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Promoting tourism business through digital marketing in the new normal era: a sustainable approach

Deb, Santus Kumar ; Nafi, Shohel Md ; Valeri, Marco

European journal of innovation management, 2024-03, Vol.27 (3), p.775-799 [Periódico revisado por pares]

Bradford: Emerald Publishing Limited

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From relationship marketing to total relationship marketing and beyond
From relationship marketing to total relationship marketing and beyond
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From relationship marketing to total relationship marketing and beyond

Gummesson, Evert

The Journal of services marketing, 2017-01, Vol.31 (1), p.16-19 [Periódico revisado por pares]

Santa Barbara: Emerald Publishing Limited

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3
Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts
Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts
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Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts

Cheng, Yang ; Jiang, Hua

The journal of product & brand management, 2022-02, Vol.31 (2), p.252-264 [Periódico revisado por pares]

Santa Barbara: Emerald Publishing Limited

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4
Business to business digital content marketing: marketers’ perceptions of best practice
Business to business digital content marketing: marketers’ perceptions of best practice
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Business to business digital content marketing: marketers’ perceptions of best practice

Holliman, Geraint ; Rowley, Jennifer

Journal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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5
Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience
Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience
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Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience

Wibowo, Ardy ; Chen, Shih-Chih ; Wiangin, Uraiporn ; Ma, Yin ; Ruangkanjanases, Athapol

Sustainability, 2021-01, Vol.13 (1), p.189 [Periódico revisado por pares]

Basel: MDPI AG

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6
Reexamining the place of servicescape in marketing: a service dominant logic perspective
Reexamining the place of servicescape in marketing: a service dominant logic perspective
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Reexamining the place of servicescape in marketing: a service dominant logic perspective

Nilsson, Elin ; Ballantyne, David

The Journal of services marketing, 2014-01, Vol.28 (5), p.374-379 [Periódico revisado por pares]

Santa Barbara: Journal of Services Marketing

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7
Online relationship marketing: evolution and theoretical insights into online relationship marketing
Online relationship marketing: evolution and theoretical insights into online relationship marketing
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Online relationship marketing: evolution and theoretical insights into online relationship marketing

Thaichon, Park ; Liyanaarachchi, Gajendra ; Quach, Sara ; Weaven, Scott ; Bu, Yi

Marketing intelligence & planning, 2020-08, Vol.38 (6), p.676-698

Bradford: Emerald Publishing Limited

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8
The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach
The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach
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The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach

Ibrahim, Blend ; Aljarah, Ahmad

European journal of innovation management, 2024-05, Vol.27 (5), p.1723-1742 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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9
Supporting customer-oriented marketing with artificial intelligence: automatically quantifying customer needs from social media
Supporting customer-oriented marketing with artificial intelligence: automatically quantifying customer needs from social media
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Supporting customer-oriented marketing with artificial intelligence: automatically quantifying customer needs from social media

Kühl, Niklas ; Mühlthaler, Marius ; Goutier, Marc

Electronic markets, 2020-06, Vol.30 (2), p.351-367 [Periódico revisado por pares]

Berlin/Heidelberg: Springer Berlin Heidelberg

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10
Increasing the ROI of Social Media Marketing
Increasing the ROI of Social Media Marketing
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Increasing the ROI of Social Media Marketing

Kumar, V ; Mirchandani, Rohan

MIT Sloan management review, 2012-09, Vol.54 (1), p.55 [Periódico revisado por pares]

Cambridge: Massachusetts Institute of Technology, Cambridge, MA

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