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Material Type: Artigo
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agendaLi, Fangfang ; Larimo, Jorma ; Leonidou, Leonidas C.Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Online influencer marketingLeung, Fine F. ; Gu, Flora F. ; Palmatier, Robert W.Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & CoHaenlein, Michael ; Anadol, Ertan ; Farnsworth, Tyler ; Hugo, Harry ; Hunichen, Jess ; Welte, DianaCalifornia management review, 2020-11, Vol.63 (1), p.5-25 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |
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Material Type: Artigo
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Online relationship marketingSteinhoff, Lena ; Arli, Denni ; Weaven, Scott ; Kozlenkova, Irina V.Journal of the Academy of Marketing Science, 2019-05, Vol.47 (3), p.369-393 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategyBerthon, Pierre R. ; Pitt, Leyland F. ; Plangger, Kirk ; Shapiro, DanielBusiness horizons, 2012-05, Vol.55 (3), p.261-271 [Periódico revisado por pares]Greenwich: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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The future of social media in marketingAppel, Gil ; Grewal, Lauren ; Hadi, Rhonda ; Stephen, Andrew T.Journal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.79-95 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial ImplicationsYe, Guoquan ; Hudders, Liselot ; De Jans, Steffi ; De Veirman, MarijkeJournal of advertising, 2021-03, Vol.50 (2), p.160-178 [Periódico revisado por pares]Abingdon: RoutledgeTexto completo disponível |
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Material Type: Artigo
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Regulating Alcohol Marketing on Social Media: Outcomes and Limitations of Marketing Restrictions of Finland's 2015 Alcohol ActKatainen, Anu ; Kauppila, Emmi ; Svensson, Johan ; Lindeman, Mikaela ; Hellman, MatildaJournal of studies on alcohol and drugs, 2020-01, Vol.81 (1), p.39-46 [Periódico revisado por pares]United States: Alcohol Research Documentation, IncTexto completo disponível |
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Material Type: Artigo
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A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of InfluencersMallipeddi, Rakesh R. ; Kumar, Subodha ; Sriskandarajah, Chelliah ; Zhu, YunxiaManagement science, 2022-01, Vol.68 (1), p.75-104 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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Unreal influence: leveraging AI in influencer marketingSands, Sean ; Campbell, Colin L. ; Plangger, Kirk ; Ferraro, CarlaEuropean journal of marketing, 2022-06, Vol.56 (6), p.1721-1747 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |