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Toward a Process-Transfer Model of the Endorser EffectWong, Vincent Chi ; Fock, Henry ; Ho, Candy K.Y.Journal of marketing research, 2020-06, Vol.57 (3), p.565-581 [Periódico revisado por pares]Los Angeles, CA: Sage Publications, IncTexto completo disponível |
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The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety SeekingMittelman, Mauricio ; Andrade, Eduardo B. ; Chattopadhyay, Amitava ; Brendl, C. MiguelThe Journal of consumer research, 2014-12, Vol.41 (4), p.953-964 [Periódico revisado por pares]Oxford: University of Chicago PressTexto completo disponível |
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Prior Relationships and Consumer Responses to Service Failures: A Cross-Cultural StudyHui, Michael K. ; Ho, Candy K.Y. ; Wan, Lisa C.Journal of international marketing (East Lansing, Mich.), 2011-01, Vol.19 (1), p.59-81 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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The Effect of Need for Uniqueness on Word of MouthCHEEMA, AMAR ; KAIKATI, ANDREW M.Journal of marketing research, 2010-06, Vol.47 (3), p.553-563 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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Seeking Freedom through VarietyLevav, Jonathan ; Zhu, Rui (Juliet) John Deighton served as editor and Gavan Fitzsimons served as associate editor for this articleThe Journal of consumer research, 2009-12, Vol.36 (4), p.600-610 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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Can Uncertainty Improve Promotions?GOLDSMITH, KELLY ; AMIR, ONJournal of marketing research, 2010-12, Vol.47 (6), p.1070-1077 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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Playing the Field: The Effect of Fertility on Women’s Desire for VarietyDurante, Kristina M. ; Arsena, Ashley RaeThe Journal of consumer research, 2015-04, Vol.41 (6), p.1372-1391 [Periódico revisado por pares]Chicago, IL: University of Chicago PressTexto completo disponível |
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Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated RegressionSPILLER, STEPHEN A. ; FITZSIMONS, GAVAN J. ; LYNCH, JOHN G. ; McCLELLAND, GARY H.Journal of marketing research, 2013-04, Vol.50 (2), p.277-288 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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How Variety-Seeking Versus Inertial Tendency Influences the Effectiveness of Immediate Versus Delayed PromotionsKIM, HYEONGMIN (CHRISTIAN)Journal of marketing research, 2013-06, Vol.50 (3), p.416-426 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand BeliefsTill, Brian D. ; Busler, MichaelJournal of advertising, 2000-10, Vol.29 (3), p.1-13 [Periódico revisado por pares]Abingdon: Taylor & Francis GroupTexto completo disponível |
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