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Material Type: Artigo
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Charismatic Leadership and Rhetorical Competence: An Analysis of Steve Jobs’s RhetoricHeracleous, Loizos ; Klaering, Laura AlexaGroup & organization management, 2014-04, Vol.39 (2), p.131-161 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |
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Material Type: Artigo
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When It Takes a Network: Creating Strategy and Agility through WargamingFranken, Arnoud ; Thomsett, HarryCalifornia management review, 2013-05, Vol.55 (3), p.107-133 [Periódico revisado por pares]Los Angeles, CA: The University of California PressTexto completo disponível |
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Material Type: Artigo
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Marketing Strategy for Small Island Textile Company: A Case Study of Maurice des Textile (MDT), MauritiusSrivastava, ManishFIIB business review, 2016-04, Vol.5 (2), p.23-36New Delhi, India: SAGE PublicationsTexto completo disponível |
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Material Type: Artigo
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The increasing role of public relations as a crisis management function: An empirical examination of communication restrategising efforts among destination organisation managers in the wake of 11th September, 2001Fall, Lisa T.Journal of vacation marketing, 2004-07, Vol.10 (3), p.238-252 [Periódico revisado por pares]Thousand Oaks, CA: SAGE PublicationsTexto completo disponível |
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Material Type: Artigo
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The Effects of 'Alley-Gating' in an English TownHaywood, John ; Kautt, Paula ; Whitaker, AndrewEuropean journal of criminology, 2009-07, Vol.6 (4), p.361-381 [Periódico revisado por pares]London, England: SAGE PublicationsTexto completo disponível |
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Material Type: Artigo
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Antecedents and Consequences of Marketing Strategy Making: A Model and a TestMenon, Anil ; Bharadwaj, Sundar G. ; Adidam, Phani Tej ; Edison, Steven W.Journal of marketing, 1999-04, Vol.63 (2), p.18-40 [Periódico revisado por pares]New York: American Marketing AssociationTexto completo disponível |