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Refinado por: Nome da Publicação: Journal Of Marketing Theory And Practice remover assunto: Social Sciences remover
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The impact of Artificial Intelligence on the marketing practices of Professional Services Firms
The impact of Artificial Intelligence on the marketing practices of Professional Services Firms
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The impact of Artificial Intelligence on the marketing practices of Professional Services Firms

Bezuidenhout, Carl ; Heffernan, Troy ; Abbas, Roba ; Mehmet, Michael

Journal of marketing theory and practice, 2023-10, Vol.31 (4), p.516-537 [Periódico revisado por pares]

Routledge

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2
Investigating the Key Routes to Customer Delight
Investigating the Key Routes to Customer Delight
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Investigating the Key Routes to Customer Delight

Barnes, Donald C. ; Ponder, Nicole ; Dugar, Kranti

Journal of marketing theory and practice, 2011-10, Vol.19 (4), p.359-376 [Periódico revisado por pares]

Abingdon: Routledge

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3
The Process of Customer Engagement: A Conceptual Framework
The Process of Customer Engagement: A Conceptual Framework
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The Process of Customer Engagement: A Conceptual Framework

Bowden, Jana Lay-Hwa

Journal of marketing theory and practice, 2009-01, Vol.17 (1), p.63-74 [Periódico revisado por pares]

Abingdon: Routledge

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4
Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goods
Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goods
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Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goods

Zhang, Jason Q. ; Dixit, Ashutosh ; Friedmann, Roberto

Journal of marketing theory and practice, 2010-04, Vol.18 (2), p.127-140 [Periódico revisado por pares]

Abingdon: Routledge

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5
Delight and Outrage in the Performing Arts: A Critical Incidence Analysis
Delight and Outrage in the Performing Arts: A Critical Incidence Analysis
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Delight and Outrage in the Performing Arts: A Critical Incidence Analysis

Swanson, Scott R. ; Davis, J. Charlene

Journal of marketing theory and practice, 2012-07, Vol.20 (3), p.263-278 [Periódico revisado por pares]

Abingdon: Routledge

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6
THE ROLE OF ONLINE BRAND COMMUNTIES ON BUILDING BRAND EQUITY AND LOYALTY THROUGH RELATIONAL BENEFITS
THE ROLE OF ONLINE BRAND COMMUNTIES ON BUILDING BRAND EQUITY AND LOYALTY THROUGH RELATIONAL BENEFITS
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THE ROLE OF ONLINE BRAND COMMUNTIES ON BUILDING BRAND EQUITY AND LOYALTY THROUGH RELATIONAL BENEFITS

Sánchez-Casado, Noelia ; Confente, Ilenia ; Tomaseti-Solano, Eva ; Brunetti, Federico

Journal of marketing theory and practice, 2018-07, Vol.26 (3), p.289-308 [Periódico revisado por pares]

Abingdon: Taylor & Francis, Ltd

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7
To Delight, or Not to Delight? This is the Question Service Firms Must Address
To Delight, or Not to Delight? This is the Question Service Firms Must Address
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To Delight, or Not to Delight? This is the Question Service Firms Must Address

Barnes, Donald C. ; Beauchamp, Michelle Bednarz ; Webster, Cynthia

Journal of marketing theory and practice, 2010-07, Vol.18 (3), p.275-284 [Periódico revisado por pares]

Abingdon: Routledge

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8
Customer Migration Patterns: Evidence from a North American Retailer
Customer Migration Patterns: Evidence from a North American Retailer
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Customer Migration Patterns: Evidence from a North American Retailer

Mark, Tanya ; Lemon, Katherine N. ; Vandenbosch, Mark

Journal of marketing theory and practice, 2014-07, Vol.22 (3), p.251-270 [Periódico revisado por pares]

Abingdon: Routledge

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9
Individual Psychological Ownership: Concepts, Evidence, and Implications for Research in Marketing
Individual Psychological Ownership: Concepts, Evidence, and Implications for Research in Marketing
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Individual Psychological Ownership: Concepts, Evidence, and Implications for Research in Marketing

Jussila, Iiro ; Tarkiainen, Anssi ; Sarstedt, Marko ; Hair, Joseph F.

Journal of marketing theory and practice, 2015-01, Vol.23 (2), p.121-139 [Periódico revisado por pares]

Abingdon: Routledge

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10
Antecedents and Consequences Of Frontline Service Employee Commitment to Service Quality
Antecedents and Consequences Of Frontline Service Employee Commitment to Service Quality
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Antecedents and Consequences Of Frontline Service Employee Commitment to Service Quality

Elmadağ, Ayşe Banu ; Ellinger, Alexander E. ; Franke, George R.

Journal of marketing theory and practice, 2008-04, Vol.16 (2), p.95-110 [Periódico revisado por pares]

Abingdon: Routledge

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