Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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11 |
Material Type: Artigo
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Consumer Choice Models with Endogenous Network EffectsWang, Ruxian ; Wang, ZizhuoManagement science, 2017-11, Vol.63 (11), p.3944-3960 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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12 |
Material Type: Artigo
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Product Line Design Under Preference Uncertainty Using Aggregate Consumer DataXu, Zibin ; Dukes, AnthonyMarketing science (Providence, R.I.), 2019-07, Vol.38 (4), p.669-689 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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13 |
Material Type: Artigo
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Authenticity and Consumer Value Ratings: Empirical Tests from the Restaurant DomainKovács, Balázs ; Carroll, Glenn R. ; Lehman, David W.Organization science (Providence, R.I.), 2014-03, Vol.25 (2), p.458-478 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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14 |
Material Type: Artigo
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Targeted advertising and advertising avoidanceJohnson, Justin P.The Rand journal of economics, 2013-03, Vol.44 (1), p.128-144 [Periódico revisado por pares]Malden, USA: Blackwell Publishing IncTexto completo disponível |
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15 |
Material Type: Artigo
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The Economic Value of Online ReviewsWu, Chunhua ; Che, Hai ; Chan, Tat Y. ; Lu, XianghuaMarketing science (Providence, R.I.), 2015-09, Vol.34 (5), p.739-754 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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16 |
Material Type: Artigo
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Recommending Products When Consumers Learn Their Preference WeightsDzyabura, Daria ; Hauser, John RMarketing science (Providence, R.I.), 2019-05, Vol.38 (3), p.417-441 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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17 |
Material Type: Artigo
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Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer TrustAtkinson, Lucy ; Rosenthal, SonnyJournal of advertising, 2014-01, Vol.43 (1), p.33-45 [Periódico revisado por pares]Abingdon: Taylor & Francis GroupTexto completo disponível |
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18 |
Material Type: Artigo
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Advance Selling When Consumers RegretNasiry, Javad ; Popescu, IoanaManagement science, 2012-06, Vol.58 (6), p.1160-1177 [Periódico revisado por pares]Hanover, MD: INFORMSTexto completo disponível |
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19 |
Material Type: Artigo
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Deriving the Pricing Power of Product Features by Mining Consumer ReviewsArchak, Nikolay ; Ghose, Anindya ; Ipeirotis, Panagiotis G.Management science, 2011-08, Vol.57 (8), p.1485-1509 [Periódico revisado por pares]Hanover, MD: INFORMSTexto completo disponível |
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20 |
Material Type: Artigo
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Dynamic Assortment Optimization for Reusable Products with Random Usage DurationsRusmevichientong, Paat ; Sumida, Mika ; Topaloglu, HuseyinManagement science, 2020-07, Vol.66 (7), p.2820-2844 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |