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1
Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising
Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising
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Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising

Schmidt, Susanne ; Eisend, Martin

Journal of advertising, 2015-01, Vol.44 (4), p.415-428 [Periódico revisado por pares]

Abingdon: Routledge

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2
Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust
Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust
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Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust

Atkinson, Lucy ; Rosenthal, Sonny

Journal of advertising, 2014-01, Vol.43 (1), p.33-45 [Periódico revisado por pares]

Abingdon: Taylor & Francis Group

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3
"I Eat Organic for My Benefit and Yours": Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists
"I Eat Organic for My Benefit and Yours": Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists
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"I Eat Organic for My Benefit and Yours": Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists

Kareklas, Ioannis ; Carlson, Jeffrey R. ; Muehling, Darrel D.

Journal of advertising, 2014-01, Vol.43 (1), p.18-32 [Periódico revisado por pares]

Abingdon: Taylor & Francis Group

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4
State dependence and alternative explanations for consumer inertia
State dependence and alternative explanations for consumer inertia
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State dependence and alternative explanations for consumer inertia

Dubé, Jean-Pierre ; Hitsch, Günter J. ; Rossi, Peter E.

The Rand journal of economics, 2010-09, Vol.41 (3), p.417-445 [Periódico revisado por pares]

Malden, USA: Blackwell Publishing Inc

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5
Scarcity Appeal in Advertising: Exploring the Moderating Roles of Need for Uniqueness and Message Framing
Scarcity Appeal in Advertising: Exploring the Moderating Roles of Need for Uniqueness and Message Framing
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Scarcity Appeal in Advertising: Exploring the Moderating Roles of Need for Uniqueness and Message Framing

Roy, Rajat ; Sharma, Piyush

Journal of advertising, 2015-01, Vol.44 (4), p.349-359 [Periódico revisado por pares]

Abingdon: Routledge

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6
Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims
Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims
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Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims

Beverland, Michael B. ; Lindgreen, Adam ; Vink, Michiel W.

Journal of advertising, 2008-04, Vol.37 (1), p.5-15 [Periódico revisado por pares]

Abingdon: Routledge

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7
Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers' Responses to Nostalgia-Themed Advertisements
Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers' Responses to Nostalgia-Themed Advertisements
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Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers' Responses to Nostalgia-Themed Advertisements

Muehling, Darrel D. ; Sprott, David E. ; Sultan, Abdullah J.

Journal of advertising, 2014-01, Vol.43 (1), p.73-84 [Periódico revisado por pares]

Abingdon: Taylor & Francis Group

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8
Dynamic pricing: when to entice brand switching and when to reward consumer loyalty
Dynamic pricing: when to entice brand switching and when to reward consumer loyalty
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Dynamic pricing: when to entice brand switching and when to reward consumer loyalty

Chen, Yongmin ; Pearcy, Jason

The Rand journal of economics, 2010-12, Vol.41 (4), p.674-685 [Periódico revisado por pares]

Malden, USA: Blackwell Publishing Inc

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9
Automobile replacement: a dynamic structural approach
Automobile replacement: a dynamic structural approach
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Automobile replacement: a dynamic structural approach

Schiraldi, Pasquale

The Rand journal of economics, 2011-06, Vol.42 (2), p.266-291 [Periódico revisado por pares]

Malden, USA: Blackwell Publishing Inc

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10
Why do intermediaries divert search?
Why do intermediaries divert search?
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Why do intermediaries divert search?

Hagiu, Andrei ; Jullien, Bruno

The Rand journal of economics, 2011-06, Vol.42 (2), p.337-362 [Periódico revisado por pares]

Malden, USA: Blackwell Publishing Inc

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