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Material Type: Artigo
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The Preference Survey Module: A Validated Instrument for Measuring Risk, Time, and Social PreferencesFalk, Armin ; Becker, Anke ; Dohmen, Thomas ; Huffman, David ; Sunde, UweManagement science, 2023-04, Vol.69 (4), p.1935-1950 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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Product Fit Uncertainty in Online Markets: Nature, Effects, and AntecedentsHong, Yili (Kevin) ; Pavlou, Paul A.Information systems research, 2014-06, Vol.25 (2), p.328-344 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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3 |
Material Type: Artigo
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A Semantic Approach for Estimating Consumer Content Preferences from Online Search QueriesLiu, Jia ; Toubia, OlivierMarketing science (Providence, R.I.), 2018-11, Vol.37 (6), p.930-952 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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4 |
Material Type: Artigo
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Product Line Design Under Preference Uncertainty Using Aggregate Consumer DataXu, Zibin ; Dukes, AnthonyMarketing science (Providence, R.I.), 2019-07, Vol.38 (4), p.669-689 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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The Uncertain Value of Uncertainty: When Consumers Are Unwilling to Pay for What They LikeMoon, Alice ; Nelson, Leif D.Management science, 2020-10, Vol.66 (10), p.4686-4702 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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6 |
Material Type: Artigo
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New Product Preannouncement: Phantom Products and the Osborne EffectRao, Ram ; Turut, OzgeManagement science, 2019-08, Vol.65 (8), p.3776-3799 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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7 |
Material Type: Artigo
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The Normalization of Consumer Valuations: Context-Dependent Preferences from Neurobiological ConstraintsWebb, Ryan ; Glimcher, Paul W. ; Louie, KenwayManagement science, 2021-01, Vol.67 (1), p.93-125 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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The "I Designed It Myself" Effect in Mass CustomizationFranke, Nikolaus ; Schreier, Martin ; Kaiser, UlrikeManagement science, 2010-01, Vol.56 (1), p.125-140 [Periódico revisado por pares]Hanover, MD: INFORMSTexto completo disponível |
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Material Type: Artigo
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When More Alternatives Lead to Less ChoiceKuksov, Dmitri ; Villas-Boas, J. MiguelMarketing science (Providence, R.I.), 2010-05, Vol.29 (3), p.507-524 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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Preference Learning and Demand ForecastCao, Xinyu ; Zhang, JuanjuanMarketing science (Providence, R.I.), 2021-01, Vol.40 (1), p.62-79 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |