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Material Type: Artigo
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The disutility of time spent on the United Kingdom's National Health Service waiting listsPropper, CarolThe Journal of human resources, 1995-10, Vol.XXX (4), p.677-700 [Periódico revisado por pares]Texto completo disponível |
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Material Type: Artigo
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Estimating a continuous hedonic-choice model with an application to demand for soft drinksChan, Tat Y.The Rand journal of economics, 2006-07, Vol.37 (2), p.466-482 [Periódico revisado por pares]Oxford, UK: Blackwell Publishing LtdTexto completo disponível |
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Material Type: Artigo
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Marketing Benchmarks: Do You Trust Your Friendly Marketer?Obermiller, CarlThe Journal of consumer affairs, 2019-03, Vol.53 (1), p.71-86 [Periódico revisado por pares]Malden, USA: Wiley Periodicals, IncTexto completo disponível |
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4 |
Material Type: Artigo
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How to Price Discriminate When Tariff Size MattersBagh, Adib ; Bhargava, Hemant K.Marketing science (Providence, R.I.), 2013-01, Vol.32 (1), p.111-126 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral TargetingTrusov, Michael ; Ma, Liye ; Jamal, ZainabMarketing science (Providence, R.I.), 2016-05, Vol.35 (3), p.405-426 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |