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A Comparison of American and Chinese Consumers’ Attitudes Toward Athlete Celebrity Endorsers
A Comparison of American and Chinese Consumers’ Attitudes Toward Athlete Celebrity Endorsers
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A Comparison of American and Chinese Consumers’ Attitudes Toward Athlete Celebrity Endorsers

Allen D. Schaefer ; R. Stephen Parker ; John L. Kent

Journal of Sport Administration and Supervision, 2010, Vol.2 (1)

Ann Arbor, MI: MPublishing, University of Michigan Library

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