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Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets
Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets
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Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets

Aghaie, Sina ; Kamran-Disfani, Omid ; Javadinia, Amir ; Farhang, Maryam ; Bhattarai, Ashok

European journal of marketing, 2022-05, Vol.56 (5), p.1556-1583 [Periódico revisado por pares]

Bradford: Emerald Publishing Limited

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