Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Artigo
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Research on Innovation: A Review and Agenda for Marketing ScienceHauser, John ; Tellis, Gerard J ; Griffin, AbbieMarketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.687-717 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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2 |
Material Type: Artigo
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A Prelaunch Diffusion Model for Evaluating Market Defense StrategiesRoberts, John H ; Nelson, Charles J ; Morrison, Pamela DMarketing science (Providence, R.I.), 2005-01, Vol.24 (1), p.150-164 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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3 |
Material Type: Artigo
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Research Report: Disruptive Technologies--Explaining Entry in Next Generation Information Technology MarketsNault, Barrie R ; Vandenbosch, Mark BInformation systems research, 2000-09, Vol.11 (3), p.304-319 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |