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Destination branding and the role of the stakeholders: The case of New ZealandMorgan, Nigel J. ; Pritchard, Annette ; Piggott, RachelJournal of vacation marketing, 2003-07, Vol.9 (3), p.285-299 [Periódico revisado por pares]Thousand Oaks, CA: SAGE PublicationsTexto completo disponível |
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Destination Stakeholders Exploring Identity and SalienceSheehan, Lorn R. ; Ritchie, J.R. BrentAnnals of tourism research, 2005-07, Vol.32 (3), p.711-734 [Periódico revisado por pares]Elsevier LtdTexto completo disponível |
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Defining West London A case study of the initial stages of a strategic place branding exerciseGreen, StephenCoDesign, 2005-12, Vol.1 (4), p.277-287 [Periódico revisado por pares]Taylor & FrancisTexto completo disponível |
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Does strategic planning pay? Lessons for destinations from corporate planning experienceJamal, Tazim B. ; Getz, DonaldProgress in tourism and hospitality research, 1996-03, Vol.2 (1), p.59-78Chichester, UK: John Wiley & Sons, LtdTexto completo disponível |