The importance of the store image and private label brands' management for the success of strategies an exploratory study in Brazil
Marcos Cortez Campomar Janaina de Moura Engracia Giraldi; BALAS 2007 (2007 San José)
Competitiveness in Latin America: new challenges, new directions San José : Business Association of Latin American Studies : INCAE Business School, 2007
San José Business Association of Latin American Studies INCAE Business School 2007
Localização:
FEA - Fac. Econ. Adm. Contab. e Atuária
(CD 511 ) e outros locais(Acessar)
Management of integrated markets : one America? Caracas : Business Association of Latin American Studies/Instituto de Estudios Superiores de Administración, 2000
Caracas Business Association of Latin American Studies/Instituto de Estudios Superiores de Administración 2000
Retail store image a comparison among theoretical and empirical dimensions
Janaina de Moura Engracia Giraldi Paula Bulamah Spinelli; Marcos Cortez Campomar; BALAS 2005 (2005 Madrid)
Management in Iberoamerica : lessons and challenges in the global arena Madrid : Business Association of Latin American Studies : Instituto de Empresa, 2005
Madrid Business Association of Latin American Studies Instituto de Empresa 2005
Localização:
FEA - Fac. Econ. Adm. Contab. e Atuária
(CD 246 ) e outros locais(Acessar)
Transformation in Latin America : leadership, technology and entrepreneurship Tampa : Business Association of Latin American Studies/Instituto de Estudios Superiores de Administración, 2002
Tampa Business Association of Latin American Studies/Instituto de Estudios Superiores de Administración 2002
Localização:
FEA - Fac. Econ. Adm. Contab. e Atuária
(CD 133 ) e outros locais(Acessar)