1
Material Type:
Livro
Marketing and market assessment
J. L. Sewell
London Routledge & K. Paul 1966
Localização:
FEA - Fac. Econ. Adm. Contab. e Atuária
(658.8 S516 ) (Acessar)
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2
Material Type:
Livro
Marketing research, its function, scope, and method
Dudley Maynard Phelps 1897-
Ann Arbor University of Michigan, School of Business Administration, Bureau of Business Research 1937
Localização:
FEA - Fac. Econ. Adm. Contab. e Atuária
(658.83 P538 ) (Acessar)
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3
Material Type:
Artigo de Congresso
Consumer behavior in nonorthodox marketing
Marcos Cortez Campomar Ana Akemi Ikeda; Irene Kazumi Miura; BALAS 1999 (1999 New Orleans)
Latin America´s new millennium : reaching "El Dorado" New Orleans : Business Association of Latin American Studies, 1999
New Orleans Business Association of Latin American Studies 1999
Localização:
FEA - Fac. Econ. Adm. Contab. e Atuária
(658 B979L 1999 ) e outros locais(Acessar)
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4
Material Type:
Artigo de Congresso
Test od new stratification model to marketing and marketing research
Fauze Najib Mattar BALAS 1999 (1999 New Orleans)
Latin America´s new millennium : reaching "El Dorado" New Orleans : Business Association of Latin American Studies, 1999
New Orleans Business Association of Latin American Studies 1999
Localização:
FEA - Fac. Econ. Adm. Contab. e Atuária
(658 B979L 1999 ) e outros locais(Acessar)
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5
Material Type:
Artigo de Congresso
Brand in services investigating the relation between strength and value
José Luiz Trinta Marcos Cortez Campomar; BALAS 2008 (2008 Bogotá)
Strategic alliances and network : building Latin America's future Bogotá : Business Association of Latin American Studies, 2008
Bogotá Business Association of Latin American Studies 2008
Localização:
FEA - Fac. Econ. Adm. Contab. e Atuária
(CD 551 ) e outros locais(Acessar)
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6
Material Type:
Artigo de Congresso
Students' evaluation of marketing books
Ana Akemi Ikeda Marcos Cortez Campomar; BALAS 2004 (2004 Wellesley)
Entrepreneurship : opportunities arising from crisis Wellesley : Business Association of Latin American Studies : Babson College, 2004
Wellesley Business Association of Latin American Studies Babson College 2004
Item não circula. Consulte sua biblioteca.(Acessar)
7
Material Type:
Artigo de Congresso
The effect of market orientation business sales performance a longitudinal study in a Brazilian context
Flávio Torres Urdan Marcos Cortez Campomar; BALAS 2000 (2000 Caracas)
Management of integrated markets : one America? Caracas : Business Association of Latin American Studies/Instituto de Estudios Superiores de Administración, 2000
Caracas Business Association of Latin American Studies /Instituto de Estudios Superiores de Administración 2000
Localização:
FEA - Fac. Econ. Adm. Contab. e Atuária
(CD 56 ) (Acessar)
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8
Material Type:
Artigo de Congresso
Organizing for relationship marketing
Áurea Helena Puga Ribeiro Celso Cláudio de Hildebrand e Grisi; José Edson Lara; BALAS 2001 (2001 San Diego)
Designing the 21st century Latin American organization San Diego : Business Association of Latin American Studies/University of San Diego, 2001
San Diego Business Association of Latin American Studies /University of San Diego 2001
Localização:
FEA - Fac. Econ. Adm. Contab. e Atuária
(CD 78 ) e outros locais(Acessar)
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9
Material Type:
Artigo de Congresso
The effect of brand name and taste on consumers'buying intentions an experimental analysis
Flávio Torres Urdan André Torres Urdan; BALAS 2001 (2001 San Diego)
Designing the 21st century Latin American organization San Diego : Business Association of Latin American Studies/University of San Diego, 2001
San Diego Business Association of Latin American Studies /University of San Diego 2001
Localização:
FEA - Fac. Econ. Adm. Contab. e Atuária
(CD 78 ) e outros locais(Acessar)
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10
Material Type:
Artigo de Congresso
Market orientation a case study and a theoretical proposition in Brazilian retailing
Zaki Akel Sobrinho Geraldo Luciano Toledo; BALAS 2001 (2001 San Diego)
Designing the 21st century Latin American organization San Diego : Business Association of Latin American Studies/University of San Diego, 2001
San Diego Business Association of Latin American Studies /University of San Diego 2001
Localização:
FEA - Fac. Econ. Adm. Contab. e Atuária
(CD 78 ) e outros locais(Acessar)
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