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Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
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Personalization in Email Marketing: The Role of Noninformative Advertising Content

Sahni, Navdeep S. ; Wheeler, S. Christian ; Chintagunta, Pradeep

Marketing science (Providence, R.I.), 2018-03, Vol.37 (2), p.236-258 [Revista revisada por pares]

Linthicum: INFORMS

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12
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments
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Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

Cadario, Romain ; Chandon, Pierre

Marketing science (Providence, R.I.), 2020-05, Vol.39 (3), p.465-486 [Revista revisada por pares]

Linthicum: INFORMS

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13
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
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A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Gordon, Brett R ; Zettelmeyer, Florian ; Bhargava, Neha ; Chapsky, Dan

Marketing science (Providence, R.I.), 2019-03, Vol.38 (2), p.193-225 [Revista revisada por pares]

Linthicum: INFORMS

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14
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
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An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Sahni, Navdeep S. ; Narayanan, Sridhar ; Kalyanam, Kirthi

Journal of marketing research, 2019-06, Vol.56 (3), p.401-418 [Revista revisada por pares]

Los Angeles, CA: Sage Publications, Inc

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15
Pay-what-you-want, identity, and self-signaling in markets
Pay-what-you-want, identity, and self-signaling in markets
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Pay-what-you-want, identity, and self-signaling in markets

Gneezy, Ayelet ; Gneezy, Uri ; Riener, Gerhard ; Nelson, Leif D

Proceedings of the National Academy of Sciences - PNAS, 2012-05, Vol.109 (19), p.7236-7240 [Revista revisada por pares]

United States: National Academy of Sciences

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16
Does "Liking" Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does "Liking" Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
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Does "Liking" Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

JOHN, LESLIE K. ; EMRICH, OLIVER ; GUPTA, SUNIL ; NORTON, MICHAEL I.

Journal of marketing research, 2017-02, Vol.54 (1), p.144-155 [Revista revisada por pares]

Los Angeles, CA: American Marketing Association

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17
Marketing, Through the Eyes of the Stigmatized
Marketing, Through the Eyes of the Stigmatized
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Marketing, Through the Eyes of the Stigmatized

Harmeling, Colleen M. ; Mende, Martin ; Scott, Maura L. ; Palmatier, Robert W.

Journal of marketing research, 2021-04, Vol.58 (2), p.223-245 [Revista revisada por pares]

Los Angeles, CA: SAGE Publications

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18
Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing
Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing
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Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing

Streicher, Mathias C ; Estes, Zachary ; Büttner, Oliver B Inman, J. Jeffrey ; Kahn, Barbara E

The Journal of consumer research, 2021-06, Vol.48 (1), p.51-76 [Revista revisada por pares]

Oxford University Press

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19
The Value of Multidimensional Rating Systems: Evidence from a Natural Experiment and Randomized Experiments
The Value of Multidimensional Rating Systems: Evidence from a Natural Experiment and Randomized Experiments
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The Value of Multidimensional Rating Systems: Evidence from a Natural Experiment and Randomized Experiments

Chen, Pei-Yu ; Hong, Yili ; Liu, Ying

Management science, 2018-10, Vol.64 (10), p.4629-4647 [Revista revisada por pares]

Linthicum: INFORMS

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20
Efficiently Evaluating Targeting Policies: Improving on Champion vs. Challenger Experiments
Efficiently Evaluating Targeting Policies: Improving on Champion vs. Challenger Experiments
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Efficiently Evaluating Targeting Policies: Improving on Champion vs. Challenger Experiments

Simester, Duncan ; Timoshenko, Artem ; Zoumpoulis, Spyros I.

Management science, 2020-08, Vol.66 (8), p.3412-3424 [Revista revisada por pares]

Linthicum: INFORMS

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