Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Artigo
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Field Experimentation in Marketing ResearchGNEEZY, AYELETJournal of marketing research, 2017-02, Vol.54 (1), p.140-143 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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2 |
Material Type: Artigo
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Customer Acquisition via Display Advertising Using Multi-Armed Bandit ExperimentsSchwartz, Eric M. ; Bradlow, Eric T. ; Fader, Peter S.Marketing science (Providence, R.I.), 2017-07, Vol.36 (4), p.500-522 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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3 |
Material Type: Artigo
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The Hidden Cost of Accommodating Crowdfunder Privacy Preferences: A Randomized Field ExperimentBurtch, Gordon ; Ghose, Anindya ; Wattal, SunilManagement science, 2015-05, Vol.61 (5), p.949-962 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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4 |
Material Type: Artigo
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Consumer willingness to pay for bio-based products: Do certifications matter?Morone, Piergiuseppe ; Caferra, Rocco ; D'Adamo, Idiano ; Falcone, Pasquale Marcello ; Imbert, Enrica ; Morone, AndreaInternational journal of production economics, 2021-10, Vol.240, p.108248, Article 108248 [Periódico revisado por pares]Elsevier B.VTexto completo disponível |
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5 |
Material Type: Artigo
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Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service EncountersLi, Xueni (Shirley) ; Chan, Kimmy Wa ; Kim, Sara Morwitz, Vicki ; Aggarwal, PankajThe Journal of consumer research, 2019-02, Vol.45 (5), p.973-987 [Periódico revisado por pares]Texto completo disponível |
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6 |
Material Type: Artigo
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Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on AdvertisingSAHNI, NAVDEEP S.Journal of marketing research, 2016-08, Vol.53 (4), p.459-478 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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7 |
Material Type: Artigo
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Personalization in Email Marketing: The Role of Noninformative Advertising ContentSahni, Navdeep S. ; Wheeler, S. Christian ; Chintagunta, PradeepMarketing science (Providence, R.I.), 2018-03, Vol.37 (2), p.236-258 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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8 |
Material Type: Artigo
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Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field ExperimentsCadario, Romain ; Chandon, PierreMarketing science (Providence, R.I.), 2020-05, Vol.39 (3), p.465-486 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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9 |
Material Type: Artigo
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A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at FacebookGordon, Brett R ; Zettelmeyer, Florian ; Bhargava, Neha ; Chapsky, DanMarketing science (Providence, R.I.), 2019-03, Vol.38 (2), p.193-225 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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10 |
Material Type: Artigo
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An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and TimingSahni, Navdeep S. ; Narayanan, Sridhar ; Kalyanam, KirthiJournal of marketing research, 2019-06, Vol.56 (3), p.401-418 [Periódico revisado por pares]Los Angeles, CA: Sage Publications, IncTexto completo disponível |