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Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
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Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Schwartz, Eric M. ; Bradlow, Eric T. ; Fader, Peter S.

Marketing science (Providence, R.I.), 2017-07, Vol.36 (4), p.500-522 [Periódico revisado por pares]

Linthicum: INFORMS

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Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
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Personalization in Email Marketing: The Role of Noninformative Advertising Content

Sahni, Navdeep S. ; Wheeler, S. Christian ; Chintagunta, Pradeep

Marketing science (Providence, R.I.), 2018-03, Vol.37 (2), p.236-258 [Periódico revisado por pares]

Linthicum: INFORMS

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3
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
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A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Gordon, Brett R ; Zettelmeyer, Florian ; Bhargava, Neha ; Chapsky, Dan

Marketing science (Providence, R.I.), 2019-03, Vol.38 (2), p.193-225 [Periódico revisado por pares]

Linthicum: INFORMS

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4
Does "Liking" Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does "Liking" Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
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Does "Liking" Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

JOHN, LESLIE K. ; EMRICH, OLIVER ; GUPTA, SUNIL ; NORTON, MICHAEL I.

Journal of marketing research, 2017-02, Vol.54 (1), p.144-155 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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5
The Value of Multidimensional Rating Systems: Evidence from a Natural Experiment and Randomized Experiments
The Value of Multidimensional Rating Systems: Evidence from a Natural Experiment and Randomized Experiments
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The Value of Multidimensional Rating Systems: Evidence from a Natural Experiment and Randomized Experiments

Chen, Pei-Yu ; Hong, Yili ; Liu, Ying

Management science, 2018-10, Vol.64 (10), p.4629-4647 [Periódico revisado por pares]

Linthicum: INFORMS

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6
What Are Likes Worth? A Facebook Page Field Experiment
What Are Likes Worth? A Facebook Page Field Experiment
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What Are Likes Worth? A Facebook Page Field Experiment

MOCHON, DANIEL ; JOHNSON, KAREN ; SCHWARTZ, JANET ; ARIELY, DAN

Journal of marketing research, 2017-04, Vol.54 (2), p.306-317 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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7
Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning
Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning
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Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning

CHEN, YUBO ; WANG, QI ; XIE, JINHONG

Journal of marketing research, 2011-04, Vol.48 (2), p.238-254 [Periódico revisado por pares]

Chicago: American Marketing Association

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8
Commitment and Behavior Change: Evidence from the Field
Commitment and Behavior Change: Evidence from the Field
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Commitment and Behavior Change: Evidence from the Field

Baca-Motes, Katie ; Brown, Amber ; Gneezy, Ayelet ; Keenan, Elizabeth A. ; Nelson, Leif D.

The Journal of consumer research, 2013-02, Vol.39 (5), p.1070-1084 [Periódico revisado por pares]

Oxford: University of Chicago Press

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9
The Role of Sales Agents in Information Disclosure: Evidence from a Field Experiment
The Role of Sales Agents in Information Disclosure: Evidence from a Field Experiment
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The Role of Sales Agents in Information Disclosure: Evidence from a Field Experiment

Allcott, Hunt ; Sweeney, Richard L.

Management science, 2017-01, Vol.63 (1), p.21-39 [Periódico revisado por pares]

Linthicum: INFORMS

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10
On the Use of Virtual Reality in Mitigating Hypothetical Bias in Choice Experiments
On the Use of Virtual Reality in Mitigating Hypothetical Bias in Choice Experiments
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On the Use of Virtual Reality in Mitigating Hypothetical Bias in Choice Experiments

Fang, Di ; Nayga, Rodolfo M. ; West, Grant H. ; Bazzani, Claudia ; Yang, Wei ; Lok, Benjamin C. ; Levy, Charles E. ; Snell, Heather A.

American journal of agricultural economics, 2021-01, Vol.103 (1), p.142-161 [Periódico revisado por pares]

Boston, USA: Wiley Periodicals, Inc

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