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21
The co-creation experience from the customer perspective: its measurement and determinants
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The co-creation experience from the customer perspective: its measurement and determinants

Verleye, Katrien Elina Jaakkola, Anu Helkkula and Dr Leena Aarikka-Stenroos, Dr

Journal of service management, 2015-04, Vol.26 (2), p.321-342 [Periódico revisado por pares]

Emerald Group Publishing Limited

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22
Internal market orientation as a value creation mechanism
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Internal market orientation as a value creation mechanism

Boukis, Achilleas

The Journal of services marketing, 2019-04, Vol.33 (2), p.233-244 [Periódico revisado por pares]

Santa Barbara: Emerald Publishing Limited

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23
Identifying categories of service innovation: A review and synthesis of the literature
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Artigo
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Identifying categories of service innovation: A review and synthesis of the literature

Snyder, Hannah ; Witell, Lars ; Gustafsson, Anders ; Fombelle, Paul ; Kristensson, Per

Journal of business research, 2016-07, Vol.69 (7), p.2401-2408 [Periódico revisado por pares]

New York: Elsevier Inc

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24
The role of staff engagement in facilitating staff-led value co-creation
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The role of staff engagement in facilitating staff-led value co-creation

Merrilees, Bill ; Miller, Dale ; Yakimova, Raisa

Journal of service management, 2017-01, Vol.28 (2), p.250-264 [Periódico revisado por pares]

Emerald Publishing Limited

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25
Relationship marketing: looking backwards towards the future
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Relationship marketing: looking backwards towards the future

Payne, Adrian ; Frow, Pennie

The Journal of Services Marketing, 2017-01, Vol.31 (1), p.11-15 [Periódico revisado por pares]

Santa Barbara: Emerald Publishing Limited

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26
Lean Startup, Agile Methodologies and Customer Development for business model innovation: A systematic review and research agenda
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Lean Startup, Agile Methodologies and Customer Development for business model innovation: A systematic review and research agenda

Silva, Diego Souza ; Ghezzi, Antonio ; Aguiar, Rafael Barbosa de ; Cortimiglia, Marcelo Nogueira ; ten Caten, Carla Schwengber

International journal of entrepreneurial behaviour & research, 2020-05, Vol.26 (4), p.595-628 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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27
Co-creating value in post-communists contexts: capability perspective
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Co-creating value in post-communists contexts: capability perspective

Mitrega, Maciej ; Spacil, Vojtech ; Pfajfar, Gregor

The Journal of services marketing, 2021-04, Vol.35 (2), p.169-181 [Periódico revisado por pares]

Santa Barbara: Emerald Publishing Limited

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28
The context of experience
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The context of experience

Akaka, Melissa Archpru ; Vargo, Stephen L ; Schau, Hope Jensen Elina Jaakkola, Anu Helkkula and Dr Leena Aarikka-Stenroos, Dr

Journal of service management, 2015-04, Vol.26 (2), p.206-223 [Periódico revisado por pares]

Emerald Group Publishing Limited

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29
Service-Dominant Orientation: Measurement and Impact on Performance Outcomes
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Service-Dominant Orientation: Measurement and Impact on Performance Outcomes

Karpen, Ingo O. ; Bove, Liliana L. ; Lukas, Bryan A. ; Zyphur, Michael J.

Journal of retailing, 2015-03, Vol.91 (1), p.89-108 [Periódico revisado por pares]

Greenwich: Elsevier Inc

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30
Value-in-acquisition: an institutional view
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Value-in-acquisition: an institutional view

Chipp, Kerry ; Williams, E. Patricia ; Lindgreen, Adam

European journal of marketing, 2019-11, Vol.53 (11), p.2373-2396 [Periódico revisado por pares]

Bradford: Emerald Publishing Limited

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