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Critical service logic: making sense of value creation and co-creation
Critical service logic: making sense of value creation and co-creation
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Critical service logic: making sense of value creation and co-creation

Grönroos, Christian ; Voima, Päivi

Journal of the Academy of Marketing Science, 2013-03, Vol.41 (2), p.133-150 [Periódico revisado por pares]

Boston: Springer US

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Co-creation practices: Their role in shaping a health care ecosystem
Co-creation practices: Their role in shaping a health care ecosystem
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Co-creation practices: Their role in shaping a health care ecosystem

Frow, Pennie ; McColl-Kennedy, Janet R. ; Payne, Adrian

Industrial marketing management, 2016-07, Vol.56, p.24-39 [Periódico revisado por pares]

New York: Elsevier Inc

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3
Introducing the transformative service mediator: value creation with vulnerable consumers
Introducing the transformative service mediator: value creation with vulnerable consumers
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Introducing the transformative service mediator: value creation with vulnerable consumers

Johns, Raechel ; Davey, Janet

The Journal of services marketing, 2019-05, Vol.33 (1), p.5-15 [Periódico revisado por pares]

Santa Barbara: Emerald Publishing Limited

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4
The dark side of customer co-creation: exploring the consequences of failed co-created services
The dark side of customer co-creation: exploring the consequences of failed co-created services
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The dark side of customer co-creation: exploring the consequences of failed co-created services

Heidenreich, Sven ; Wittkowski, Kristina ; Handrich, Matthias ; Falk, Tomas

Journal of the Academy of Marketing Science, 2015-05, Vol.43 (3), p.279-296 [Periódico revisado por pares]

Boston: Springer US

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5
Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters
Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters
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Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters

Luo, Jiaqi (Gemma) ; Wong, IpKin Anthony ; King, Brian ; Liu, Matthew Tingchi ; Huang, GuoQiong

International journal of contemporary hospitality management, 2019-04, Vol.31 (3), p.1309-1329 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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6
Value co-creation in service logic: A critical analysis
Value co-creation in service logic: A critical analysis
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Value co-creation in service logic: A critical analysis

Grönroos, Christian

Marketing theory, 2011-09, Vol.11 (3), p.279-301 [Periódico revisado por pares]

London, England: SAGE Publications

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7
User experience sharing: Understanding customer initiation of value co-creation in online communities
User experience sharing: Understanding customer initiation of value co-creation in online communities
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User experience sharing: Understanding customer initiation of value co-creation in online communities

Chen, Tom ; Drennan, Judy ; Andrews, Lynda ; Hollebeek, Linda D.

European journal of marketing, 2018-04, Vol.52 (5/6), p.1154-1184 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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8
Extending the context of service: from encounters to ecosystems
Extending the context of service: from encounters to ecosystems
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Extending the context of service: from encounters to ecosystems

Akaka, Melissa Archpru ; Vargo, Stephen L

The Journal of services marketing, 2015-09, Vol.29 (6/7), p.453-462 [Periódico revisado por pares]

Santa Barbara: Emerald Group Publishing Limited

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9
Co-creation: a B2C and B2B comparative analysis
Co-creation: a B2C and B2B comparative analysis
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Co-creation: a B2C and B2B comparative analysis

D’Andrea, Fernando Antonio Monteiro Christoph ; Rigon, Filipe ; Almeida, Ana Carolina Lopes de ; Filomena, Bertran da Silveira ; Slongo, Luiz Antonio

Marketing intelligence & planning, 2019-09, Vol.37 (6), p.674-688

Bradford: Emerald Publishing Limited

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The changing role of the health care customer: review, synthesis and research agenda
The changing role of the health care customer: review, synthesis and research agenda
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The changing role of the health care customer: review, synthesis and research agenda

McColl-Kennedy, Janet R. ; Snyder, Hannah ; Elg, Mattias ; Witell, Lars ; Helkkula, Anu ; Hogan, Suellen J. ; Anderson, Laurel

Journal of service management, 2017-01, Vol.28 (1), p.2-33 [Periódico revisado por pares]

Emerald Publishing Limited

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