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Machine learning in marketing: Recent progress and future research directions
Machine learning in marketing: Recent progress and future research directions
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Machine learning in marketing: Recent progress and future research directions

Herhausen, Dennis ; Bernritter, Stefan F. ; Ngai, Eric W.T. ; Kumar, Ajay ; Delen, Dursun

Journal of business research, 2024-01, Vol.170 (170), Article 114254 [Periódico revisado por pares]

Elsevier Inc

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2
A network perspective on resource interaction: Past, present and future
A network perspective on resource interaction: Past, present and future
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A network perspective on resource interaction: Past, present and future

Baraldi, Enrico ; Harrison, Debbie ; Kask, Johan ; Ratajczak-Mrozek, Milena

Journal of business research, 2024-02, Vol.172 [Periódico revisado por pares]

Elsevier Inc

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3
Balancing exploration and exploitation: The moderating role of competitive intensity
Balancing exploration and exploitation: The moderating role of competitive intensity
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Balancing exploration and exploitation: The moderating role of competitive intensity

Auh, Seigyoung ; Menguc, Bulent

Journal of business research, 2005-12, Vol.58 (12), p.1652-1661 [Periódico revisado por pares]

New York: Elsevier Inc

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4
Market orientation in the context of SMEs: A conceptual framework
Market orientation in the context of SMEs: A conceptual framework
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Market orientation in the context of SMEs: A conceptual framework

Raju, P.S. ; Lonial, Subhash C. ; Crum, Michael D.

Journal of business research, 2011-12, Vol.64 (12), p.1320-1326 [Periódico revisado por pares]

New York: Elsevier Inc

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5
Trust and commitment influences on customer retention: insights from business-to-business services
Trust and commitment influences on customer retention: insights from business-to-business services
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Trust and commitment influences on customer retention: insights from business-to-business services

Gounaris, Spiros P.

Journal of business research, 2005-02, Vol.58 (2), p.126-140 [Periódico revisado por pares]

New York: Elsevier Inc

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6
Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation
Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation
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Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation

Diamantopoulos, Adamantios ; Schlegelmilch, Bodo B ; Sinkovics, Rudolf R ; Bohlen, Greg M

Journal of business research, 2003-06, Vol.56 (6), p.465-480 [Periódico revisado por pares]

New York: Elsevier Inc

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7
Interactivity and vividness effects on social presence and involvement with a web-based advertisement
Interactivity and vividness effects on social presence and involvement with a web-based advertisement
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Interactivity and vividness effects on social presence and involvement with a web-based advertisement

Fortin, David R. ; Dholakia, Ruby Roy

Journal of business research, 2005-03, Vol.58 (3), p.387-396 [Periódico revisado por pares]

New York: Elsevier Inc

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8
Innovation in healthcare: Issues and future trends
Innovation in healthcare: Issues and future trends
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Innovation in healthcare: Issues and future trends

Thakur, Ramendra ; Hsu, Sonya H.Y. ; Fontenot, Gwen

Journal of business research, 2012-04, Vol.65 (4), p.562-569 [Periódico revisado por pares]

New York: Elsevier Inc

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9
Developing strategic orientation in China: antecedents and consequences of market and innovation orientations
Developing strategic orientation in China: antecedents and consequences of market and innovation orientations
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Developing strategic orientation in China: antecedents and consequences of market and innovation orientations

Zhou, Kevin Zheng ; Gao, Gerald Yong ; Yang, Zhilin ; Zhou, Nan

Journal of business research, 2005-08, Vol.58 (8), p.1049-1058 [Periódico revisado por pares]

New York: Elsevier Inc

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10
Impact of ambient odors on mall shoppers' emotions, cognition, and spending: A test of competitive causal theories
Impact of ambient odors on mall shoppers' emotions, cognition, and spending: A test of competitive causal theories
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Impact of ambient odors on mall shoppers' emotions, cognition, and spending: A test of competitive causal theories

Chebat, Jean-Charles ; Michon, Richard

Journal of business research, 2003-07, Vol.56 (7), p.529-539 [Periódico revisado por pares]

New York: Elsevier Inc

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