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The effects of co-brand marketing mix strategies on customer satisfaction, trust, and loyalty for medium and small traders and manufacturers
The effects of co-brand marketing mix strategies on customer satisfaction, trust, and loyalty for medium and small traders and manufacturers
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The effects of co-brand marketing mix strategies on customer satisfaction, trust, and loyalty for medium and small traders and manufacturers

Kim, Ki-Pyeong ; Kim, Yoo-Oh ; Lee, Min-Kweon ; Youn, Myoung-Kil

E+M Ekonomie a Management, 2014-01, Vol.17 (1), p.140-151 [Periódico revisado por pares]

Liberec: Technical University of Liberec

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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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