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Material Type: Artigo
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Should marketing be cross-functional? Conceptual development and international empirical evidenceKrohmer, Harley ; Homburg, Christian ; Workman, John PJournal of business research, 2002-06, Vol.55 (6), p.451-465 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositionsBargoni, Augusto ; Jabeen, Fauzia ; Santoro, Gabriele ; Ferraris, AlbertoInternational marketing review, 2024-03, Vol.41 (1), p.74-106 [Periódico revisado por pares]London: Emerald Publishing LimitedTexto completo disponível |
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3 |
Material Type: Artigo
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Market orientation of value chains: A conceptual framework based on four case studies from the food industryGrunert, Klaus G. ; Fruensgaard Jeppesen, Lisbeth ; Risom Jespersen, Kristina ; Sonne, Anne‐Mette ; Hansen, Kåre ; Trondsen, Torbjørn ; Young, James A.European journal of marketing, 2005-01, Vol.39 (5/6), p.428-455 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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4 |
Material Type: Artigo
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Ethical Dilemmas in MNCs' International Staffing Policies a Conceptual FrameworkBanai, Moshe ; Sama, Linda M.Journal of business ethics, 2000-06, Vol.25 (3), p.221-235 [Periódico revisado por pares]Dordrecht: Kluwer Academic PublishersTexto completo disponível |
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Material Type: Artigo
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Behavioral strategyPowell, Thomas C. ; Lovallo, Dan ; Fox, Craig R.Strategic management journal, 2011-12, Vol.32 (13), p.1369-1386 [Periódico revisado por pares]Chichester, UK: John Wiley & Sons, LtdTexto completo disponível |
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6 |
Material Type: Artigo
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Development the conceptual design of Knowledge Based System for Integrated Maintenance Strategy and OperationMilana ; Khan, M K ; Munive, J EIOP conference series. Materials Science and Engineering, 2014-01, Vol.65 (1), p.12035-6 [Periódico revisado por pares]Bristol: IOP PublishingTexto completo disponível |
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Material Type: Artigo
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Determinants of a Retailer's Choice of International Expansion Mode: Conceptual Model and Empirical ValidationPicot-Coupey, KarineRecherche et applications en marketing (English edition), 2009-12, Vol.24 (4), p.23-54 [Periódico revisado por pares]London, England: SAGE PublicationsTexto completo disponível |
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8 |
Material Type: Artigo
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International new ventures: rapid internationalization across different industry contextsAndersson, Svante ; Evers, Natasha ; Kuivalainen, Olli Svante Andersson, DrEuropean business review, 2014-01, Vol.26 (5), p.390-405 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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An IC-based Conceptual Framework for Developing Organizational Decision Making Capabilityvan Winkelen, Christine ; McKenzie, JaneElectronic journal of knowledge management : EJKM, 2010-07, Vol.8 (2), p.209-209 [Periódico revisado por pares]Reading: Academic Conferences International LimitedTexto completo disponível |
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10 |
Material Type: Artigo
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Integrating Precautionary Principle Approach in Sustainable Decision-Making Process: A Proposal for a Conceptual FrameworkD'Souza, Clare ; Taghian, MehdiJournal of macromarketing, 2010-06, Vol.30 (2), p.192-199 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |