Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Livro
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Sign communication 2 community identity-corporate identity environmentYukio Ota; Osami SakanoTokyo, Japan Kashiwa Bijutsu Shuppan c1993Localização: FAU Maranhão - Fac. Arquit. Urbanismo- Pos-Grad. (LE 003.6 O87s )(Acessar) |
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2 |
Material Type: Artigo
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How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising ElasticitiesSETHURAMAN, RAJ ; TELLIS, GERARD J. ; BRIESCH, RICHARD A.Journal of marketing research, 2011-06, Vol.48 (3), p.457-471 [Periódico revisado por pares]American Marketing AssociationTexto completo disponível |
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3 |
Material Type: Artigo
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Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search AdvertisingDINNER, ISAAC M. ; VAN HEERDE, HARALD J. ; NESLIN, SCOTT A.Journal of marketing research, 2014-10, Vol.51 (5), p.527-545 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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4 |
Material Type: Artigo
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Online Display Advertising: Targeting and ObtrusivenessGoldfarb, Avi ; Tucker, CatherineMarketing science (Providence, R.I.), 2011-05, Vol.30 (3), p.389-404 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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5 |
Material Type: Artigo
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Advertising Expensive MortgagesGURUN, UMIT G. ; MATVOS, GREGOR ; SERU, AMITThe Journal of finance (New York), 2016-10, Vol.71 (5), p.2371-2416 [Periódico revisado por pares]Cambridge: Blackwell Publishing LtdTexto completo disponível |
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6 |
Material Type: Artigo
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Targeted Advertising in Magazine Markets and the Advent of the InternetChandra, Ambarish ; Kaiser, UlrichManagement science, 2014-07, Vol.60 (7), p.1829-1843 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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7 |
Material Type: Artigo
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Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on AdvertisingSAHNI, NAVDEEP S.Journal of marketing research, 2016-08, Vol.53 (4), p.459-478 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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8 |
Material Type: Artigo
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Advertising Bans and the Substitutability of Online and Offline AdvertisingGOLDFARB, AVI ; TUCKER, CATHERINEJournal of marketing research, 2011-04, Vol.48 (2), p.207-227 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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9 |
Material Type: Artigo
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Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and ConversionXu, Lizhen ; Duan, Jason A. ; Whinston, AndrewManagement science, 2014-06, Vol.60 (6), p.1392-1412 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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10 |
Material Type: Artigo
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Ghost Ads: Improving the Economics of Measuring Online Ad EffectivenessJOHNSON, GARRETT A. ; LEWIS, RANDALL A. ; NUBBEMEYER, ELMAR I.Journal of marketing research, 2017-12, Vol.54 (6), p.867-884 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |