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Managing Corporate Identity: An Internal Perspective
Managing Corporate Identity: An Internal Perspective
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Managing Corporate Identity: An Internal Perspective

Simoes, C.

Journal of the Academy of Marketing Science, 2005-04, Vol.33 (2), p.153-168 [Periódico revisado por pares]

New York: Springer Nature B.V

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2
Audience Judgments as the Potential Missing Link Between Expert Judgments and Audience Appeal: An Illustration Based on Musical Recordings of "My Funny Valentine"
Audience Judgments as the Potential Missing Link Between Expert Judgments and Audience Appeal: An Illustration Based on Musical Recordings of "My Funny Valentine"
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Audience Judgments as the Potential Missing Link Between Expert Judgments and Audience Appeal: An Illustration Based on Musical Recordings of "My Funny Valentine"

Holbrook, M. B.

Journal of the Academy of Marketing Science, 2006-01, Vol.34 (1), p.8-18 [Periódico revisado por pares]

New York: Springer Nature B.V

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3
Monopolies, Market Interdependencies and the Logic of Collective Action: Some Critical Comments on Mancur Olson's Group Theory
Monopolies, Market Interdependencies and the Logic of Collective Action: Some Critical Comments on Mancur Olson's Group Theory
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Monopolies, Market Interdependencies and the Logic of Collective Action: Some Critical Comments on Mancur Olson's Group Theory

Fischler, Hersch

Public choice, 1980-01, Vol.35 (2), p.191-195 [Periódico revisado por pares]

Leiden: Martinus Nijhoff Publishers

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