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Visual attention to the logos of popular and unknown brands an eye-tracking study during decision-making
Visual attention to the logos of popular and unknown brands an eye-tracking study during decision-making
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Visual attention to the logos of popular and unknown brands an eye-tracking study during decision-making

Mona Salarifar Younos Vakil Alroaia; Abolfazl Danaei; Gholam Hossein Riazi; Janaina de Moura Engracia Giraldi

Journal of Information Technology Management Chesapeake v. 12, n. 4, p. 200-214, 2020

Chesapeake 2020

Localização: FEARP - Fac. Econ. Adm. Cont. de R. Preto    (pcd 3070403 Acervo Digital )(Acessar)

2
Comparison of cognitive process in men and women while shopping (case study: investigating the impact of brand using eye tracker)
Comparison of cognitive process in men and women while shopping (case study: investigating the impact of brand using eye tracker)
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Artigo 		Adicionar ao Meu Espaço

Comparison of cognitive process in men and women while shopping (case study: investigating the impact of brand using eye tracker)

Mona Salarifar Younos Vakil Alroaia; Abolfazl Danaei; Gholamhossein Riazi; Janaina de Moura Engracia Giraldi

Journal of Business Management Tehran v. 12, n. 2, p. 422-435, 2020

Tehran 2020

Localização: FEARP - Fac. Econ. Adm. Cont. de R. Preto    (pcd 3070028 Acervo Digital )(Acessar)

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Deste Autor:

  1. Salarifar, M
  2. Danaei, A
  3. Giraldi, J
  4. Riazi, G
  5. Alroaia, Y

Neste Assunto:

  1. Marcas
  2. Atenção Visual
  3. Processos Cognitivos
  4. Tomada De Decisão
  5. Logomarcas

  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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