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1
The Modern Advertising Agency Selection Contest: A Case for Stipends to New Participants
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The Modern Advertising Agency Selection Contest: A Case for Stipends to New Participants

HORSKY, DAN ; HORSKY, SHARON ; ZEITHAMMER, ROBERT

Journal of marketing research, 2016-10, Vol.53 (5), p.773-789 [Peer Reviewed Journal]

Los Angeles, CA: American Marketing Association

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2
Periodic Advertising Pulsing in a Competitive Market
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Article
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Periodic Advertising Pulsing in a Competitive Market

Freimer, Marshall ; Dan Horsky

Marketing science (Providence, R.I.), 2012-07, Vol.31 (4), p.637-648 [Peer Reviewed Journal]

Linthicum: INFORMS

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3
Disentangling Preferences and Learning in Brand Choice Models
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Disentangling Preferences and Learning in Brand Choice Models

Shin, Sangwoo ; Misra, Sanjog ; Horsky, Dan

Marketing science (Providence, R.I.), 2012-01, Vol.31 (1), p.115-137 [Peer Reviewed Journal]

Linthicum: INFORMS

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4
A Diffusion Model Incorporating Product Benefits, Price, Income and Information
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A Diffusion Model Incorporating Product Benefits, Price, Income and Information

Horsky, Dan

Marketing science (Providence, R.I.), 1990-10, Vol.9 (4), p.342-365 [Peer Reviewed Journal]

Linthicum: INFORMS

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5
Try It, You Will Like It--Does Consumer Learning Lead to Competitive Price Promotions?
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Try It, You Will Like It--Does Consumer Learning Lead to Competitive Price Promotions?

Freimer, Marshall ; Horsky, Dan

Marketing science (Providence, R.I.), 2008-09, Vol.27 (5), p.796-810 [Peer Reviewed Journal]

Linthicum: INFORMS

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6
Discrete choice models of firms' strategic decisions
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Discrete choice models of firms' strategic decisions

Draganska, Michaela ; Misra, Sanjog ; Aguirregabiria, Victor ; Bajari, Pat ; Einav, Liran ; Ellickson, Paul ; Horsky, Dan ; Narayanan, Sridhar ; Orhun, Yesim ; Reiss, Peter ; Seim, Katja ; Singh, Vishal ; Thomadsen, Raphael ; Zhu, Ting

Marketing letters, 2008-12, Vol.19 (3/4), p.399-416 [Peer Reviewed Journal]

Boston: Springer Science + Business Media

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7
Observed and Unobserved Preference Heterogeneity in Brand-Choice Models
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Observed and Unobserved Preference Heterogeneity in Brand-Choice Models

Horsky, Dan ; Misra, Sanjog ; Nelson, Paul

Marketing science (Providence, R.I.), 2006-07, Vol.25 (4), p.322-335 [Peer Reviewed Journal]

Linthicum: INFORMS

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8
Testing the Statistical Significance of Linear Programming Estimators
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Testing the Statistical Significance of Linear Programming Estimators

Horsky, Dan ; Nelson, Paul

Management science, 2006-01, Vol.52 (1), p.128-135 [Peer Reviewed Journal]

Linthicum, MD: INFORMS

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9
Adjusting Choice Models to Better Predict Market Behavior
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Adjusting Choice Models to Better Predict Market Behavior

Allenby, Greg ; Fennell, Geraldine ; Huber, Joel ; Eagle, Thomas ; Gilbride, Tim ; Horsky, Dan ; Kim, Jaehwan ; Lenk, Peter ; Johnson, Rich ; Ofek, Elie ; Orme, Bryan ; Otter, Thomas ; Walker, Joan

Marketing letters, 2005-12, Vol.16 (3/4), p.197-208 [Peer Reviewed Journal]

New York: Springer

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10
Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice
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Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice

Horsky, Dan ; Nelson, Paul ; Posavac, Steven S.

Journal of consumer psychology, 2004, Vol.14 (1), p.132-140 [Peer Reviewed Journal]

New York: Elsevier Inc

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