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The Modern Advertising Agency Selection Contest: A Case for Stipends to New ParticipantsHORSKY, DAN ; HORSKY, SHARON ; ZEITHAMMER, ROBERTJournal of marketing research, 2016-10, Vol.53 (5), p.773-789 [Peer Reviewed Journal]Los Angeles, CA: American Marketing AssociationFull text available |
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Material Type: Article
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Periodic Advertising Pulsing in a Competitive MarketFreimer, Marshall ; Dan HorskyMarketing science (Providence, R.I.), 2012-07, Vol.31 (4), p.637-648 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
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Material Type: Article
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Disentangling Preferences and Learning in Brand Choice ModelsShin, Sangwoo ; Misra, Sanjog ; Horsky, DanMarketing science (Providence, R.I.), 2012-01, Vol.31 (1), p.115-137 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
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Material Type: Article
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A Diffusion Model Incorporating Product Benefits, Price, Income and InformationHorsky, DanMarketing science (Providence, R.I.), 1990-10, Vol.9 (4), p.342-365 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
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Material Type: Article
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Try It, You Will Like It--Does Consumer Learning Lead to Competitive Price Promotions?Freimer, Marshall ; Horsky, DanMarketing science (Providence, R.I.), 2008-09, Vol.27 (5), p.796-810 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
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Material Type: Article
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Discrete choice models of firms' strategic decisionsDraganska, Michaela ; Misra, Sanjog ; Aguirregabiria, Victor ; Bajari, Pat ; Einav, Liran ; Ellickson, Paul ; Horsky, Dan ; Narayanan, Sridhar ; Orhun, Yesim ; Reiss, Peter ; Seim, Katja ; Singh, Vishal ; Thomadsen, Raphael ; Zhu, TingMarketing letters, 2008-12, Vol.19 (3/4), p.399-416 [Peer Reviewed Journal]Boston: Springer Science + Business MediaFull text available |
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Material Type: Article
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Observed and Unobserved Preference Heterogeneity in Brand-Choice ModelsHorsky, Dan ; Misra, Sanjog ; Nelson, PaulMarketing science (Providence, R.I.), 2006-07, Vol.25 (4), p.322-335 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
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Material Type: Article
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Testing the Statistical Significance of Linear Programming EstimatorsHorsky, Dan ; Nelson, PaulManagement science, 2006-01, Vol.52 (1), p.128-135 [Peer Reviewed Journal]Linthicum, MD: INFORMSFull text available |
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Material Type: Article
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Adjusting Choice Models to Better Predict Market BehaviorAllenby, Greg ; Fennell, Geraldine ; Huber, Joel ; Eagle, Thomas ; Gilbride, Tim ; Horsky, Dan ; Kim, Jaehwan ; Lenk, Peter ; Johnson, Rich ; Ofek, Elie ; Orme, Bryan ; Otter, Thomas ; Walker, JoanMarketing letters, 2005-12, Vol.16 (3/4), p.197-208 [Peer Reviewed Journal]New York: SpringerFull text available |
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Material Type: Article
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Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and ChoiceHorsky, Dan ; Nelson, Paul ; Posavac, Steven S.Journal of consumer psychology, 2004, Vol.14 (1), p.132-140 [Peer Reviewed Journal]New York: Elsevier IncFull text available |