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Are we one, or are we many? Diversity in organizational identities versus corporate identities
Are we one, or are we many? Diversity in organizational identities versus corporate identities
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Are we one, or are we many? Diversity in organizational identities versus corporate identities

Sarasvuo, Sonja

The journal of product & brand management, 2021-08, Vol.30 (6), p.788-805 [Periódico revisado por pares]

Santa Barbara: Emerald Publishing Limited

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2
Defining the essence of a university: lessons from higher education branding
Defining the essence of a university: lessons from higher education branding
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Defining the essence of a university: lessons from higher education branding

Waeraas, Arild ; Solbaak, Marianne N

Higher education, 2009-04, Vol.57 (4), p.449-462 [Periódico revisado por pares]

Dordrecht: Springer

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3
The impact of reputation and identity congruence on employer brand attractiveness
The impact of reputation and identity congruence on employer brand attractiveness
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The impact of reputation and identity congruence on employer brand attractiveness

Xie, Chunyan ; Bagozzi, Richard P ; Meland, Kjersti V Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias, Dr

Marketing intelligence & planning, 2015-04, Vol.33 (2), p.124-146

Bradford: Emerald Group Publishing Limited

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4
An empirical assessment of employer branding as a form of sport event sponsorship
An empirical assessment of employer branding as a form of sport event sponsorship
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An empirical assessment of employer branding as a form of sport event sponsorship

Karjaluoto, Heikki ; Paakkonen, Lasse

International journal of sports marketing & sponsorship, 2019-11, Vol.20 (4), p.666-682 [Periódico revisado por pares]

London: Emerald Publishing Limited

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5
Organizational Identification as a Determinant of Customer Orientation in Service Organizations
Organizational Identification as a Determinant of Customer Orientation in Service Organizations
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Organizational Identification as a Determinant of Customer Orientation in Service Organizations

Wieseke, Jan ; Ullrich, Johannes ; Christ, Oliver ; Van Dick, Rolf

Marketing letters, 2007-12, Vol.18 (4), p.265-278 [Periódico revisado por pares]

New York: Springer

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6
Company Identity and Marketing: An Integrative Framework
Company Identity and Marketing: An Integrative Framework
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Company Identity and Marketing: An Integrative Framework

Mukherjee, Avinandan ; He, Hongwei

Journal of marketing theory and practice, 2008-04, Vol.16 (2), p.111-125 [Periódico revisado por pares]

Abingdon: Routledge

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7
Evaluation Model for the Components of Organizational Identity
Evaluation Model for the Components of Organizational Identity
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Evaluation Model for the Components of Organizational Identity

Kazlauskiene, Egle ; Tamuliene, Vilma ; Skackauskiene, Ilona

Montenegrin journal of economics, 2017-01, Vol.13 (3), p.119-133 [Periódico revisado por pares]

Podgorica: Ekonomska Laboratorija za Istrazivanje Tranzicije

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8
Corporate and organizational identity: two sides of the same coin
Corporate and organizational identity: two sides of the same coin
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Corporate and organizational identity: two sides of the same coin

Dowling, Grahame R. ; Otubanjo, Tayo

AMS review, 2011-12, Vol.1 (3-4), p.171-182 [Periódico revisado por pares]

New York: Springer-Verlag

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9
Employee Identification with the Corporate Identity
Employee Identification with the Corporate Identity
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Employee Identification with the Corporate Identity

Stuart, Helen

International studies of management & organization, 2002-10, Vol.32 (3), p.28-44 [Periódico revisado por pares]

Abingdon: M. E. Sharpe

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10
Acquisitions and network identity change
Acquisitions and network identity change
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Acquisitions and network identity change

Öberg, Christina ; Grundström, Christina ; Jönsson, Petter Balmer, John M.T.

European journal of marketing, 2011-01, Vol.45 (9/10), p.1470-1500 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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