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Defining the essence of a university: lessons from higher education branding
Defining the essence of a university: lessons from higher education branding
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Defining the essence of a university: lessons from higher education branding

Waeraas, Arild ; Solbaak, Marianne N

Higher education, 2009-04, Vol.57 (4), p.449-462 [Periódico revisado por pares]

Dordrecht: Springer

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2
Seven dimensions of corporate identity: A categorisation from the practitioners' perspectives
Seven dimensions of corporate identity: A categorisation from the practitioners' perspectives
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Seven dimensions of corporate identity: A categorisation from the practitioners' perspectives

Melewar, T C ; Karaosmanoglu, Elif Balmer, John M.T.

European journal of marketing, 2006-01, Vol.40 (7/8), p.846-869 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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3
Fans, Friends, Advocates, Ambassadors, and Haters: Social Media Communities and the Communicative Constitution of Organizational Identity
Fans, Friends, Advocates, Ambassadors, and Haters: Social Media Communities and the Communicative Constitution of Organizational Identity
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Fans, Friends, Advocates, Ambassadors, and Haters: Social Media Communities and the Communicative Constitution of Organizational Identity

Dawson, Veronica R.

Social media + society, 2018-01, Vol.4 (1), p.205630511774635 [Periódico revisado por pares]

London, England: SAGE Publications

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4
An empirical assessment of employer branding as a form of sport event sponsorship
An empirical assessment of employer branding as a form of sport event sponsorship
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An empirical assessment of employer branding as a form of sport event sponsorship

Karjaluoto, Heikki ; Paakkonen, Lasse

International journal of sports marketing & sponsorship, 2019-11, Vol.20 (4), p.666-682 [Periódico revisado por pares]

London: Emerald Publishing Limited

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5
Reflections on Elitism: What Arts Organizations Communicate About Themselves
Reflections on Elitism: What Arts Organizations Communicate About Themselves
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Reflections on Elitism: What Arts Organizations Communicate About Themselves

Foreman-Wernet, Lois

The Journal of arts management, law, and society, 2017-08, Vol.47 (4), p.274-289 [Periódico revisado por pares]

Washington: Routledge

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6
Organizational and Corporate Identity Revisited: Toward a Comprehensive Understanding of Identity in Business
Organizational and Corporate Identity Revisited: Toward a Comprehensive Understanding of Identity in Business
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Organizational and Corporate Identity Revisited: Toward a Comprehensive Understanding of Identity in Business

Pérez, Andrea ; del Bosque, Ignacio Rodríguez

Corporate reputation review, 2014-02, Vol.17 (1), p.3-27 [Periódico revisado por pares]

London: Palgrave Macmillan UK

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7
Evaluation Model for the Components of Organizational Identity
Evaluation Model for the Components of Organizational Identity
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Evaluation Model for the Components of Organizational Identity

Kazlauskiene, Egle ; Tamuliene, Vilma ; Skackauskiene, Ilona

Montenegrin journal of economics, 2017-01, Vol.13 (3), p.119-133 [Periódico revisado por pares]

Podgorica: Ekonomska Laboratorija za Istrazivanje Tranzicije

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8
The OTRI-I Audit and the Detection and Expression of Hidden and Blind Organizational Identities: Implications for Managing Reputational Intelligence, Authenticity and Alignment
The OTRI-I Audit and the Detection and Expression of Hidden and Blind Organizational Identities: Implications for Managing Reputational Intelligence, Authenticity and Alignment
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The OTRI-I Audit and the Detection and Expression of Hidden and Blind Organizational Identities: Implications for Managing Reputational Intelligence, Authenticity and Alignment

Carroll, Craig E

Corporate reputation review, 2012-09, Vol.15 (3), p.179-197 [Periódico revisado por pares]

London: Palgrave Macmillan UK

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9
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

Schultz, Majken ; Hatch, Mary Jo ; Holten Larsen, Mogens Larsen, Mogens Holten ; Schultz, Majken ; Hatch, Mary Jo

Oxford: Oxford University Press 2000

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10
Buffering Organizational Identity in the Marketing Culture
Buffering Organizational Identity in the Marketing Culture
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Buffering Organizational Identity in the Marketing Culture

Christensen, Lars Thøger

Organization studies, 1995-01, Vol.16 (4), p.651-672 [Periódico revisado por pares]

Thousand Oaks, CA: Sage Publications

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