Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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11 |
Material Type: Artigo
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Brand related information as context: the impact of brand name characteristics on memory and choiceSamu, Sridhar ; Shanker Krishnan, H.Journal of the Academy of Marketing Science, 2010-08, Vol.38 (4), p.456-470 [Periódico revisado por pares]Boston: Springer USTexto completo disponível |
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12 |
Material Type: Artigo
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An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudesJohn Mariadoss, Babu ; Echambadi, Raj ; Arnold, Mark J. ; Bindroo, VishalJournal of the Academy of Marketing Science, 2010-12, Vol.38 (6), p.704-719 [Periódico revisado por pares]Boston: Springer USTexto completo disponível |
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13 |
Material Type: Artigo
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MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel DataAndrews, Rick L ; Manrai, Ajay KMarketing science (Providence, R.I.), 1999-01, Vol.18 (4), p.584-604 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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14 |
Material Type: Artigo
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Even the social sciences have lawsEhrenberg, AndrewNature (London), 1993-09, Vol.365 (6445), p.385-385 [Periódico revisado por pares]London: Nature Publishing GroupTexto completo disponível |
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15 |
Material Type: Artigo
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Accolades / Insights / Trends / OpportunitiesThe Progressive grocer, 2013-01Stagnito MediaTexto completo disponível |
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16 |
Material Type: Artigo
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Consumer information and education effects on knowledge and choice of fire resistant upholsteryCHANDLER, K. M. M. ; CROWN, E. M. ; BROWN, S. A.The Journal of consumer affairs, 1991, Vol.25 (2), p.339-357 [Periódico revisado por pares]Oxford, UK: Blackwell Publishing LtdTexto completo disponível |
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17 |
Material Type: magazinearticle
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Make It Count: WHAT CONSUMERS REALLY WANT FROM YOUR BRAND'S CONTENTNickalls, Sammy ; NICKALLS, SAMMYAdweek (2003), 2019-03, Vol.60 (7), p.10Adweek, LLCTexto completo disponível |
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18 |
Material Type: Newsletter Articles
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What's important to consumers looking to purchase motor oil?Murphy, MarvinThe Oil Daily, 1985, p.6Energy Intelligence GroupTexto completo disponível |
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19 |
Material Type: Artigo
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A strategic weaponWells, BobMarketing & media decisions, 1989-07, Vol.24 (7), p.104New York: The Nielsen CompanyTexto completo disponível |
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20 |
Material Type: magazinearticle
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Marketing: beyond the product! (pollution prevention and other ethical considerations affect consumer brand loyalty; no text, table only)Inc. (Boston, Mass.), 1990-05, Vol.12 (5), p.102Mansueto Ventures LLC on behalf of IncTexto completo disponível |