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1
A Diffusion Model Incorporating Product Benefits, Price, Income and Information
A Diffusion Model Incorporating Product Benefits, Price, Income and Information
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A Diffusion Model Incorporating Product Benefits, Price, Income and Information

Horsky, Dan

Marketing science (Providence, R.I.), 1990-10, Vol.9 (4), p.342-365 [Periódico revisado por pares]

Linthicum: INFORMS

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2
Try It, You Will Like It--Does Consumer Learning Lead to Competitive Price Promotions?
Try It, You Will Like It--Does Consumer Learning Lead to Competitive Price Promotions?
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Try It, You Will Like It--Does Consumer Learning Lead to Competitive Price Promotions?

Freimer, Marshall ; Horsky, Dan

Marketing science (Providence, R.I.), 2008-09, Vol.27 (5), p.796-810 [Periódico revisado por pares]

Linthicum: INFORMS

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3
Observed and Unobserved Preference Heterogeneity in Brand-Choice Models
Observed and Unobserved Preference Heterogeneity in Brand-Choice Models
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Observed and Unobserved Preference Heterogeneity in Brand-Choice Models

Horsky, Dan ; Misra, Sanjog ; Nelson, Paul

Marketing science (Providence, R.I.), 2006-07, Vol.25 (4), p.322-335 [Periódico revisado por pares]

Linthicum: INFORMS

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4
Testing the Statistical Significance of Linear Programming Estimators
Testing the Statistical Significance of Linear Programming Estimators
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Testing the Statistical Significance of Linear Programming Estimators

Horsky, Dan ; Nelson, Paul

Management science, 2006-01, Vol.52 (1), p.128-135 [Periódico revisado por pares]

Linthicum, MD: INFORMS

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5
Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking
Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking
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Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking

Horsky, Dan ; Nelson, Paul

Marketing science (Providence, R.I.), 1996-01, Vol.15 (4), p.301-320 [Periódico revisado por pares]

Linthicum: INFORMS

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6
New Brand Positioning and Pricing in an Oligopolistic Market
New Brand Positioning and Pricing in an Oligopolistic Market
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New Brand Positioning and Pricing in an Oligopolistic Market

Horsky, Dan ; Nelson, Paul

Marketing science (Providence, R.I.), 1992-04, Vol.11 (2), p.133-153 [Periódico revisado por pares]

Linthicum: INFORMS

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7
Does it Pay to Change Your Company's Name? A Stock Market Perspective
Does it Pay to Change Your Company's Name? A Stock Market Perspective
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Does it Pay to Change Your Company's Name? A Stock Market Perspective

Horsky, Dan ; Swyngedouw, Patrick

Marketing science (Providence, R.I.), 1987-10, Vol.6 (4), p.320-335 [Periódico revisado por pares]

Linthicum: INFORMS

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8
Untangling the Effects of Purchase Reinforcement and Advertising Carryover
Untangling the Effects of Purchase Reinforcement and Advertising Carryover
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Untangling the Effects of Purchase Reinforcement and Advertising Carryover

Givon, Moshe ; Horsky, Dan

Marketing science (Providence, R.I.), 1990-04, Vol.9 (2), p.171-187 [Periódico revisado por pares]

Linthicum: INFORMS

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9
Advertising and the Diffusion of New Products
Advertising and the Diffusion of New Products
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Advertising and the Diffusion of New Products

Horsky, Dan ; Simon, Leonard S

Marketing science (Providence, R.I.), 1983-02, Vol.2 (1), p.1-17 [Periódico revisado por pares]

INFORMS

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10
Intertemporal aggregation of heterogeneous consumers
Intertemporal aggregation of heterogeneous consumers
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Intertemporal aggregation of heterogeneous consumers

Givon, Moshe ; Horsky, Dan

European journal of operational research, 1994-07, Vol.76 (2), p.273-282 [Periódico revisado por pares]

Elsevier B.V

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