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1
Disentangling Preferences and Learning in Brand Choice Models
Disentangling Preferences and Learning in Brand Choice Models
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Disentangling Preferences and Learning in Brand Choice Models

Shin, Sangwoo ; Misra, Sanjog ; Horsky, Dan

Marketing science (Providence, R.I.), 2012-01, Vol.31 (1), p.115-137 [Revista revisada por pares]

Linthicum: INFORMS

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2
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
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Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior

Bruno, Hernán A. ; Cebollada, Javier ; Chintagunta, Pradeep K.

Marketing science (Providence, R.I.), 2018-07, Vol.37 (4), p.631-648 [Revista revisada por pares]

Linthicum: INFORMS

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3
Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol
Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol
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Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol

Shriver, Scott K.

Marketing science (Providence, R.I.), 2015-01, Vol.34 (1), p.78-97 [Revista revisada por pares]

Linthicum: INFORMS

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4
Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
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Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test

Salisbury, Linda Court ; Feinberg, Fred M.

Marketing science (Providence, R.I.), 2010-01, Vol.29 (1), p.1-17 [Revista revisada por pares]

Linthicum: INFORMS

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5
Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs
Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs
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Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs

Gopalakrishnan, Arun ; Iyengar, Raghuram ; Meyer, Robert J.

Marketing science (Providence, R.I.), 2015-01, Vol.34 (1), p.116-133 [Revista revisada por pares]

Linthicum: INFORMS

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6
The Effect of Media Advertising on Brand Consideration and Choice
The Effect of Media Advertising on Brand Consideration and Choice
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The Effect of Media Advertising on Brand Consideration and Choice

Terui, Nobuhiko ; Ban, Masataka ; Allenby, Greg M.

Marketing science (Providence, R.I.), 2011-01, Vol.30 (1), p.74-91 [Revista revisada por pares]

Linthicum: INFORMS

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7
A Cross-Category Model of Households' Incidence and Quantity Decisions
A Cross-Category Model of Households' Incidence and Quantity Decisions
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A Cross-Category Model of Households' Incidence and Quantity Decisions

Niraj, Rakesh ; Padmanabhan, V. ; Seetharaman, P. B.

Marketing science (Providence, R.I.), 2008-03, Vol.27 (2), p.225-235 [Revista revisada por pares]

Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)

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8
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
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Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis

Mehta, Nitin

Marketing science (Providence, R.I.), 2007-03, Vol.26 (2), p.196-217 [Revista revisada por pares]

Linthicum: INFORMS

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9
Consumer information and education effects on knowledge and choice of fire resistant upholstery
Consumer information and education effects on knowledge and choice of fire resistant upholstery
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Consumer information and education effects on knowledge and choice of fire resistant upholstery

CHANDLER, K. M. M. ; CROWN, E. M. ; BROWN, S. A.

The Journal of consumer affairs, 1991, Vol.25 (2), p.339-357 [Revista revisada por pares]

Oxford, UK: Blackwell Publishing Ltd

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10
A Logit Model of Brand Choice Calibrated on Scanner Data
A Logit Model of Brand Choice Calibrated on Scanner Data
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A Logit Model of Brand Choice Calibrated on Scanner Data

Guadagni, Peter M ; Little, John D. C

Marketing science (Providence, R.I.), 2008-01, Vol.27 (1), p.29-48 [Revista revisada por pares]

Linthicum: INFORMS

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