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Refined by: List of all Versions Consumer Economics: Empirical Analysis remove Analysis remove List of all Versions Product Choice remove Brand Choice remove
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1
Disentangling Preferences and Learning in Brand Choice Models
Disentangling Preferences and Learning in Brand Choice Models
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Disentangling Preferences and Learning in Brand Choice Models

Shin, Sangwoo ; Misra, Sanjog ; Horsky, Dan

Marketing science (Providence, R.I.), 2012-01, Vol.31 (1), p.115-137 [Peer Reviewed Journal]

Linthicum: INFORMS

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2
The Effect of Media Advertising on Brand Consideration and Choice
The Effect of Media Advertising on Brand Consideration and Choice
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The Effect of Media Advertising on Brand Consideration and Choice

Terui, Nobuhiko ; Ban, Masataka ; Allenby, Greg M.

Marketing science (Providence, R.I.), 2011-01, Vol.30 (1), p.74-91 [Peer Reviewed Journal]

Linthicum: INFORMS

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3
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
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Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis

Mehta, Nitin

Marketing science (Providence, R.I.), 2007-03, Vol.26 (2), p.196-217 [Peer Reviewed Journal]

Linthicum: INFORMS

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4
A Logit Model of Brand Choice Calibrated on Scanner Data
A Logit Model of Brand Choice Calibrated on Scanner Data
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A Logit Model of Brand Choice Calibrated on Scanner Data

Guadagni, Peter M ; Little, John D. C

Marketing science (Providence, R.I.), 2008-01, Vol.27 (1), p.29-48 [Peer Reviewed Journal]

Linthicum: INFORMS

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5
Estimating Heterogeneous Price Thresholds
Estimating Heterogeneous Price Thresholds
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Estimating Heterogeneous Price Thresholds

Terui, Nobuhiko ; Dahana, Wirawan Dony

Marketing science (Providence, R.I.), 2006-07, Vol.25 (4), p.384-391 [Peer Reviewed Journal]

Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)

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