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Competitive Advantage Through Engagement
Competitive Advantage Through Engagement
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Competitive Advantage Through Engagement

KUMAR, V. ; PANSARI, ANITA

Journal of marketing research, 2016-08, Vol.53 (4), p.497-514 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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2
Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses
Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses
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Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses

Mende, Martin ; Scott, Maura L. ; van Doorn, Jenny ; Grewal, Dhruv ; Shanks, Ilana

Journal of marketing research, 2019-08, Vol.56 (4), p.535-556 [Periódico revisado por pares]

Los Angeles, CA: Sage Publications, Inc

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3
Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets
Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets
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Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets

Homburg, Christian ; Vomberg, Arnd ; Muehlhaeuser, Stephan

Journal of marketing research, 2020-12, Vol.57 (6), p.1113-1134 [Periódico revisado por pares]

Los Angeles, CA: Sage Publications, Inc

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4
The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents
The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents
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The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents

Deleersnyder, Barbara ; Dekimpe, Marnik G. ; Steenkamp, Jan-Benedict E. M. ; Leeflang, Peter S. H.

Journal of marketing research, 2009-10, Vol.46 (5), p.623-636 [Periódico revisado por pares]

Chicago: American Marketing Association

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5
Multichannel Strategies for Managing the Profitability of Business-to-Business Customers
Multichannel Strategies for Managing the Profitability of Business-to-Business Customers
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Multichannel Strategies for Managing the Profitability of Business-to-Business Customers

Lawrence, Justin M. ; Crecelius, Andrew T. ; Scheer, Lisa K. ; Patil, Ashutosh

Journal of marketing research, 2019-06, Vol.56 (3), p.479-497 [Periódico revisado por pares]

Los Angeles, CA: Sage Publications, Inc

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6
Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact
Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact
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Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact

Mittal, Vikas ; Han, Kyuhong ; Lee, Ju-Yeon ; Sridhar, Shrihari

Journal of marketing research, 2021-08, Vol.58 (4), p.615-643 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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7
Price and Advertising Effectiveness over the Business Cycle
Price and Advertising Effectiveness over the Business Cycle
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Price and Advertising Effectiveness over the Business Cycle

VAN HEERDE, HARALD J. ; GIJSENBERG, MAARTEN J. ; DEKIMPE, MARNIK G. ; STEENKAMP, JAN-BENEDICT E.M.

Journal of marketing research, 2013-04, Vol.50 (2), p.177-193 [Periódico revisado por pares]

Chicago: American Marketing Association

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8
The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry
The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry
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The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry

ZERVAS, GEORGIOS ; PROSERPIO, DAVIDE ; BYERS, JOHN W.

Journal of marketing research, 2017-10, Vol.54 (5), p.687-705 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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9
Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions
Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions
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Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions

FONG, NATHAN M. ; FANG, ZHENG ; LUO, XUEMING

Journal of marketing research, 2015-10, Vol.52 (5), p.726-735 [Periódico revisado por pares]

Chicago: American Marketing Association

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10
Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement
Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement
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Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement

Li, Yiyi ; Xie, Ying

Journal of marketing research, 2020-02, Vol.57 (1), p.1-19 [Periódico revisado por pares]

Los Angeles, CA: Sage Publications, Inc

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