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Competitive Advantage Through Engagement
Competitive Advantage Through Engagement
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Competitive Advantage Through Engagement

KUMAR, V. ; PANSARI, ANITA

Journal of marketing research, 2016-08, Vol.53 (4), p.497-514 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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2
The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business
The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business
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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

Kotler, Philip ; Berger, Roland ; Bickhoff, Nils

Berlin, Heidelberg: Springer-Verlag 2010

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3
Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm
Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm
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Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

Lii, Yuan-Shuh ; Lee, Monle

Journal of business ethics, 2012-01, Vol.105 (1), p.69-81 [Periódico revisado por pares]

Dordrecht: Springer

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4
The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan
The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan
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The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan

Hsu, Ker-Tah

Journal of business ethics, 2012-08, Vol.109 (2), p.189-201 [Periódico revisado por pares]

Dordrecht: Springer

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5
Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions
Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions
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Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions

Nyilasy, Gergely ; Gangadharbatla, Harsha ; Paladino, Angela

Journal of business ethics, 2014-12, Vol.125 (4), p.693-707 [Periódico revisado por pares]

Dordrecht: Springer Science+Business Media

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6
Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty
Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty
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Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty

Iglesias, Oriol ; Markovic, Stefan ; Bagherzadeh, Mehdi ; Singh, Jatinder Jit

Journal of business ethics, 2020-04, Vol.163 (1), p.151-166 [Periódico revisado por pares]

Dordrecht: Springer

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7
How Sustainability Ratings Might Deter 'Greenwashing': A Closer Look at Ethical Corporate Communication
How Sustainability Ratings Might Deter 'Greenwashing': A Closer Look at Ethical Corporate Communication
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How Sustainability Ratings Might Deter 'Greenwashing': A Closer Look at Ethical Corporate Communication

Parguel, Béatrice ; Benoît-Moreau, Florence ; Larceneux, Fabrice

Journal of business ethics, 2011-08, Vol.102 (1), p.15-28 [Periódico revisado por pares]

Dordrecht: Springer

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8
Selling, resistance and reconciliation: A critical discursive approach to subsidiary role evolution in MNEs
Selling, resistance and reconciliation: A critical discursive approach to subsidiary role evolution in MNEs
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Selling, resistance and reconciliation: A critical discursive approach to subsidiary role evolution in MNEs

Balogun, Julia ; Jarzabkowski, Paula ; Vaara, Eero

Journal of international business studies, 2011-08, Vol.42 (6), p.765-786 [Periódico revisado por pares]

London: Palgrave Macmillan

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9
CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality
CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality
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CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

He, Hongwei ; Li, Yan

Journal of business ethics, 2011-06, Vol.100 (4), p.673-688 [Periódico revisado por pares]

Dordrecht: Springer

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10
Involvement, satisfaction, and brand loyalty in a small business services setting
Involvement, satisfaction, and brand loyalty in a small business services setting
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Involvement, satisfaction, and brand loyalty in a small business services setting

Russell-Bennett, Rebekah ; McColl-Kennedy, Janet R. ; Coote, Leonard V.

Journal of business research, 2007-12, Vol.60 (12), p.1253-1260 [Periódico revisado por pares]

New York: Elsevier Inc

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