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1
The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation
The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation
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The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation

Zhang, Jiemei ; Tang, Bingxin ; Lyu, Bei ; Song, Zhaoran

Marketing intelligence & planning, 2024-07, Vol.42 (5), p.771-789

Bradford: Emerald Group Publishing Limited

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2
Product-as-a-service from B2C retailers' perspective: a framework of challenges and mitigations
Product-as-a-service from B2C retailers' perspective: a framework of challenges and mitigations
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Product-as-a-service from B2C retailers' perspective: a framework of challenges and mitigations

Koers, Lisanne ; Steffens, Solveigh ; Tamerus, Saskia ; Forslund, Helena

International journal of retail & distribution management, 2024-07, Vol.52 (13), p.62-78 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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3
The role of value co-creation on retailer loyalty and omni-channel shopping frequency
The role of value co-creation on retailer loyalty and omni-channel shopping frequency
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The role of value co-creation on retailer loyalty and omni-channel shopping frequency

Kesenduran, Nur ; Yumurtacı Hüseyinoğlu, Işık Özge ; Erboz, Gizem

International journal of retail & distribution management, 2024-06, Vol.52 (5), p.580-595 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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4
Empowering value co-creation in the digital age
Empowering value co-creation in the digital age
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Empowering value co-creation in the digital age

Barile, Sergio ; Bassano, Clara ; Piciocchi, Paolo ; Saviano, Marialuisa ; Spohrer, James Clinton

The Journal of business & industrial marketing, 2024-05, Vol.39 (6), p.1130-1143 [Periódico revisado por pares]

Santa Barbara: Emerald Group Publishing Limited

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5
Smart cash point in a B2B market to enable service innovation: towards transparency and shared intentions- a case study
Smart cash point in a B2B market to enable service innovation: towards transparency and shared intentions- a case study
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Smart cash point in a B2B market to enable service innovation: towards transparency and shared intentions- a case study

Megaro, Antonietta

The Journal of business & industrial marketing, 2024-05, Vol.39 (6), p.1162-1173 [Periódico revisado por pares]

Santa Barbara: Emerald Group Publishing Limited

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6
Exploring the barriers and motivators of value co-creation through a theoretical lens of service-dominant logic
Exploring the barriers and motivators of value co-creation through a theoretical lens of service-dominant logic
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Exploring the barriers and motivators of value co-creation through a theoretical lens of service-dominant logic

Ajmal, Mian M. ; Jan, Amin ; Khan, Mehmood ; Hussain, Matloub ; Salameh, Anas A.

The Journal of business & industrial marketing, 2024-05, Vol.39 (6), p.1174-1191 [Periódico revisado por pares]

Santa Barbara: Emerald Group Publishing Limited

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7
The different shades of innovation emergence in smart service systems: the case of Italian cluster for aerospace technology
The different shades of innovation emergence in smart service systems: the case of Italian cluster for aerospace technology
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The different shades of innovation emergence in smart service systems: the case of Italian cluster for aerospace technology

Troisi, Orlando ; Visvizi, Anna ; Grimaldi, Mara

The Journal of business & industrial marketing, 2024-05, Vol.39 (6), p.1105-1129 [Periódico revisado por pares]

Santa Barbara: Emerald Group Publishing Limited

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8
The impact of digital transformation on firm's financial performance: evidence from China
The impact of digital transformation on firm's financial performance: evidence from China
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The impact of digital transformation on firm's financial performance: evidence from China

Chen, Yuxue ; Zhang, Yuqian

Industrial management + data systems, 2024-05, Vol.124 (5), p.2021-2041 [Periódico revisado por pares]

Wembley: Emerald Group Publishing Limited

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9
Exploring gender dynamics: multigroup analysis of workplace persuasion and intimate co-creation using structural equation modeling
Exploring gender dynamics: multigroup analysis of workplace persuasion and intimate co-creation using structural equation modeling
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Exploring gender dynamics: multigroup analysis of workplace persuasion and intimate co-creation using structural equation modeling

Shahzad, Muhammad Umar

The Journal of management development, 2024-05, Vol.43 (3), p.374-393 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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10
Why and when does digital business strategy help manufacturers generate value co-creation with different stakeholders?
Why and when does digital business strategy help manufacturers generate value co-creation with different stakeholders?
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Why and when does digital business strategy help manufacturers generate value co-creation with different stakeholders?

Qiao, Ruoting ; Liu, Longjun

Industrial management + data systems, 2024-05, Vol.124 (5), p.2042-2065 [Periódico revisado por pares]

Wembley: Emerald Group Publishing Limited

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