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1
Super Size Me: Product Size as a Signal of Status
Super Size Me: Product Size as a Signal of Status
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Super Size Me: Product Size as a Signal of Status

Dubois, David ; Rucker, Derek D. ; Galinsky, Adam D.

The Journal of consumer research, 2012-04, Vol.38 (6), p.1047-1062 [Periódico revisado por pares]

Oxford: University of Chicago Press

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2
Consumer Culture Theory (CCT): Twenty Years of Research
Consumer Culture Theory (CCT): Twenty Years of Research
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Consumer Culture Theory (CCT): Twenty Years of Research

Arnould, Eric J. ; Thompson, Craig J. ] ; [

The Journal of consumer research, 2005-03, Vol.31 (4), p.868-882 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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3
Financial Deprivation Prompts Consumers to Seek Scarce Goods
Financial Deprivation Prompts Consumers to Seek Scarce Goods
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Financial Deprivation Prompts Consumers to Seek Scarce Goods

Sharma, Eesha ; Alter, Adam L.

The Journal of consumer research, 2012-10, Vol.39 (3), p.545-560 [Periódico revisado por pares]

Oxford: University of Chicago Press

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4
Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference
Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference
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Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference

WAN, ECHO WEN ; CHEN, ROCKY PENG ; JIN, LIYIN

The Journal of consumer research, 2017-04, Vol.43 (6), p.1008-1030 [Periódico revisado por pares]

Oxford University Press

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5
Consumer Reaction to Unearned Preferential Treatment
Consumer Reaction to Unearned Preferential Treatment
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Consumer Reaction to Unearned Preferential Treatment

Jiang, Lan ; Hoegg, JoAndrea ; Dahl, Darren W.

The Journal of consumer research, 2013-10, Vol.40 (3), p.412-427 [Periódico revisado por pares]

Oxford: University of Chicago Press

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6
Made by Mistake: When Mistakes Increase Product Preference
Made by Mistake: When Mistakes Increase Product Preference
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Made by Mistake: When Mistakes Increase Product Preference

REICH, TALY ; KUPOR, DANIELLA M. ; SMITH, ROSANNA K. Dahl, Darren ; Hoegg, JoAndrea

The Journal of consumer research, 2018-02, Vol.44 (5), p.1085-1103 [Periódico revisado por pares]

Oxford University Press

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7
Decision Focus and Consumer Choice among Assortments
Decision Focus and Consumer Choice among Assortments
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Decision Focus and Consumer Choice among Assortments

Chernev, Alexander Dawn Iacobucci served as editor and Stephen Nowlis served as associate editor for this article

The Journal of consumer research, 2006-06, Vol.33 (1), p.50-59 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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8
Explaining Cognitive Lock‐In: The Role of Skill‐Based Habits of Use in Consumer Choice
Explaining Cognitive Lock‐In: The Role of Skill‐Based Habits of Use in Consumer Choice
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Explaining Cognitive Lock‐In: The Role of Skill‐Based Habits of Use in Consumer Choice

Murray, Kyle B. ; Häubl, Gerald Dawn Iacobucci served as editor and Mary Frances Luce served as associate editor for this article

The Journal of consumer research, 2007-06, Vol.34 (1), p.77-88 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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9
How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons
How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons
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How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons

Pandelaere, Mario ; Briers, Barbara ; Lembregts, Christophe

The Journal of consumer research, 2011-08, Vol.38 (2), p.308-322 [Periódico revisado por pares]

Oxford: University of Chicago Press

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10
Goal Orientation and Consumer Preference for the Status Quo
Goal Orientation and Consumer Preference for the Status Quo
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Goal Orientation and Consumer Preference for the Status Quo

Chernev, Alexander Dawn Iacobucci served as editor and Mary Frances Luce served as associate editor for this article.

The Journal of consumer research, 2004-12, Vol.31 (3), p.557-565 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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