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Material Type: Artigo
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Designing for valuable in-store experiences: what to consider in practiceElisa, Servais ; Katelijn, Quartier ; Jan, VanrieCorporate reputation review, 2024-05, Vol.27 (2), p.140-155 [Periódico revisado por pares]London: Palgrave Macmillan UKTexto completo disponível |
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Material Type: Artigo
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How does corporate hypocrisy reduce customer co-creation behaviors? Moderated mediation analysis of corporate reputation and self-brand connectionJung, Chang Mo ; Hur, Won-MooInternational journal of bank marketing, 2024-03, Vol.42 (2), p.205-225 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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How scientists interpret and address funding criteria: value creation and undesirable side effectsO’Kane, Conor ; Zhang, Jing A. ; Haar, Jarrod ; Cunningham, James A.Small business economics, 2023-08, Vol.61 (2), p.799-826 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Exploring sustainable logistics practices toward a circular economy: A value creation perspectiveJayarathna, Chamari Pamoshika ; Agdas, Duzgun ; Dawes, LesBusiness strategy and the environment, 2023-01, Vol.32 (1), p.704-720 [Periódico revisado por pares]Chichester: Wiley Periodicals IncTexto completo disponível |
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Material Type: Artigo
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Ethics disclosure as strategy: a longitudinal case studyKumarasinghe, Sriyalatha ; Peiris, Indujeeva Keerthilal ; Everett, André MMeditari accountancy research, 2021-06, Vol.29 (2), p.294-323 [Periódico revisado por pares]Pretoria: Emerald Group Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactionsKeeling, Debbie Isobel ; Keeling, Kathleen ; de Ruyter, Ko ; Laing, AngusJournal of the Academy of Marketing Science, 2021-03, Vol.49 (2), p.236-257 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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An apple a day – how the platform economy impacts value creation in the healthcare marketGleiss, Alexander ; Kohlhagen, Marco ; Pousttchi, KeyElectronic markets, 2021, Vol.31 (4), p.849-876 [Periódico revisado por pares]Berlin, Heidelberg: SpringerTexto completo disponível |
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Material Type: Artigo
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International social entrepreneurship and social value creation in cause-related marketing through personal relationships and accountabilityEng, Teck-Yong ; Ozdemir, Sena ; Gupta, Suraksha ; Kanungo, Rama PrasadInternational marketing review, 2020-12, Vol.37 (5), p.945-976 [Periódico revisado por pares]London: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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From strategic corporate social responsibility to value creation: an analysis of corporate website communication in the banking sectorPalazzo, Maria ; Vollero, Agostino ; Siano, AlfonsoInternational journal of bank marketing, 2020-10, Vol.38 (7), p.1529-1552 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachmentHur, Won-Moo ; Moon, Tae-Won ; Kim, HannaThe journal of brand management, 2020-07, Vol.27 (4), p.421-437 [Periódico revisado por pares]London: Palgrave Macmillan UKTexto completo disponível |