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The Role of the Management Sciences in Research on PersonalizationMurthi, B. P. S ; Sarkar, SumitManagement science, 2003-10, Vol.49 (10), p.1344-1362 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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Comparison of consumer perceptions and preference toward organic versus conventionally produced foods: A review and update of the literatureYiridoe, Emmanuel K. ; Bonti-Ankomah, Samuel ; Martin, Ralph C.Renewable agriculture and food systems, 2005-12, Vol.20 (4), p.193-205 [Periódico revisado por pares]Cambridge, UK: Cambridge University PressTexto completo disponível |
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Material Type: Artigo
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Consumer Culture Theory (CCT): Twenty Years of ResearchArnould, Eric J. ; Thompson, Craig J. ] ; [The Journal of consumer research, 2005-03, Vol.31 (4), p.868-882 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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Material Type: Artigo
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When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer ChoiceChernev, AlexanderThe Journal of consumer research, 2003-09, Vol.30 (2), p.170-183 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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Material Type: Artigo
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Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding ApproachBalabanis, George ; Diamantopoulos, AdamantiosJournal of the Academy of Marketing Science, 2004-01, Vol.32 (1), p.80-95 [Periódico revisado por pares]New York: Springer Nature B.VTexto completo disponível |
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Material Type: Artigo
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How Perceived Brand Globalness Creates Brand ValueJan-Benedict E. M. Steenkamp ; Batra, Rajeev ; Alden, Dana L.Journal of international business studies, 2003-01, Vol.34 (1), p.53-65 [Periódico revisado por pares]Basingstoke: Academy of International Business, Copenhagen Business School, Copenhagen Denmark, and the McDonough School of Business, Georgetown UniversityTexto completo disponível |
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Material Type: Artigo
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The Effect of Forced Choice on ChoiceDhar, Ravi ; Simonson, ItamarJournal of marketing research, 2003-05, Vol.40 (2), p.146-160 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Explaining consumer acceptance of handheld Internet devicesBruner, Gordon C. ; Kumar, AnandJournal of business research, 2005-05, Vol.58 (5), p.553-558 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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How emotions mediate the effects of perceived justice on loyalty in service recovery situations: an empirical studyChebat, Jean-Charles ; Slusarczyk, WitoldJournal of business research, 2005-05, Vol.58 (5), p.664-673 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Decision Focus and Consumer Choice among AssortmentsChernev, Alexander Dawn Iacobucci served as editor and Stephen Nowlis served as associate editor for this articleThe Journal of consumer research, 2006-06, Vol.33 (1), p.50-59 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |