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Springer Nature - Complete Springer Journals
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Artigo
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A Classification Scheme for Negotiation in Electronic CommerceLomuscio, Alessio R ; Wooldridge, Michael ; Jennings, Nicholas RGroup decision and negotiation, 2003-01, Vol.12 (1), p.31-56 [Periódico revisado por pares]Dordrecht: Springer Nature B.VTexto completo disponível |
| 2 |
Material Type: Artigo
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Alternative Indexes for Monitoring Customer Perceptions of Service Quality: A Comparative Evaluation in a Retail ContextHurley, Robert F ; Estelami, HoomanJournal of the Academy of Marketing Science, 1998-07, Vol.26 (3), p.209-221 [Periódico revisado por pares]New York: JAI Press, etcTexto completo disponível |
| 3 |
Material Type: Artigo
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An axiomatic foundation of conditional logitBreitmoser, YvesEconomic theory, 2021-07, Vol.72 (1), p.245-261 [Periódico revisado por pares]Berlin, Heidelberg: SpringerTexto completo disponível |
| 4 |
Material Type: Artigo
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Artificial intelligence focus and firm performanceMishra, Sagarika ; Ewing, Michael T. ; Cooper, Holly B.Journal of the Academy of Marketing Science, 2022-11, Vol.50 (6), p.1176-1197 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
| 5 |
Material Type: Artigo
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Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical studyLeroi-Werelds, Sara ; Streukens, Sandra ; Brady, Michael K. ; Swinnen, GilbertJournal of the Academy of Marketing Science, 2014-07, Vol.42 (4), p.430-451 [Periódico revisado por pares]Boston: Springer USTexto completo disponível |
| 6 |
Material Type: Artigo
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Auctions: Research Opportunities in MarketingChakravarti, Dipankar ; Greenleaf, Eric ; Sinha, Atanu ; Cheema, Amar ; Cox, James C. ; Friedman, Daniel ; Ho, Teck H. ; Isaac, R. Mark ; Mitchell, Andrew A. ; Rapoport, Amnon ; Rothkopf, Michael H. ; Srivastava, Joydeep ; Zwick, RamiMarketing letters, 2002-08, Vol.13 (3), p.281-296 [Periódico revisado por pares]New York: Kluwer Academic PublishersTexto completo disponível |
| 7 |
Material Type: Artigo
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Becoming Different?: Accessing University From a Low Socioeconomic Community?Barriers and MotivatorsYoung, JanetteSystemic practice and action research, 2004-10, Vol.17 (5), p.425-469 [Periódico revisado por pares]New York: Springer Nature B.VTexto completo disponível |
| 8 |
Material Type: Artigo
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Beyond plain vanilla: Modeling joint product assortment and pricing decisionsDraganska, Michaela ; Mazzeo, Michael ; Seim, KatjaQuantitative marketing and economics, 2009-06, Vol.7 (2), p.105-146 [Periódico revisado por pares]Boston: Springer USTexto completo disponível |
| 9 |
Material Type: Artigo
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Brand and Quantity Choice Dynamics Under Price UncertaintyErdem, Tulin ; Imai, Susumu ; Keane, Michael PQuantitative marketing and economics, 2003-03, Vol.1 (1), p.5 [Periódico revisado por pares]Dordrecht: Springer Nature B.VTexto completo disponível |
| 10 |
Material Type: Artigo
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Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through BrandingMadden, T. J.Journal of the Academy of Marketing Science, 2006-04, Vol.34 (2), p.224-235 [Periódico revisado por pares]New York: Springer Nature B.VTexto completo disponível |
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