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Material Type: Artigo
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A Bounded Rationality Model of Information Search and Choice in Preference MeasurementYANG, LIU (CATHY) ; TOUBIA, OLIVIER ; DE JONG, MARTIJN G.Journal of marketing research, 2015-04, Vol.52 (2), p.166-183 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk SalienceHerzenstein, Michal ; Posavac, Steven S. ; Brakus, J. JoškoJournal of marketing research, 2007-05, Vol.44 (2), p.251-260 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Advertising, Research and Development, and Systematic Risk of the FirmMcAlister, Leigh ; Srinivasan, Raji ; Kim, MinChungJournal of marketing, 2007-01, Vol.71 (1), p.35-48 [Periódico revisado por pares]Chicago: SAGE PUBLICATIONS, INCTexto completo disponível |
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Material Type: Artigo
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An Analysis of the Market Share-Profitability RelationshipSzymanski, David M. ; Bharadwaj, Sundar G. ; Varadarajan, P. RajanJournal of marketing, 1993-07, Vol.57 (3), p.1-18 [Periódico revisado por pares]New York: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Antecedents and Consequences of Merit Pay Fairness for Industrial SalespeopleRamaswami, Sridhar N. ; Singh, JagdipJournal of marketing, 2003-10, Vol.67 (4), p.46-66 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service RelationshipsHennig-Thurau, Thorsten ; Groth, Markus ; Paul, Michael ; Gremler, Dwayne DJournal of marketing, 2006-07, Vol.70 (3), p.58-73 [Periódico revisado por pares]Chicago: SAGE PUBLICATIONS, INCTexto completo disponível |
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Material Type: Artigo
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Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service ProvidersMelnyk, Valentyna ; van Osselaer, Stijn M.J ; Bijmolt, Tammo H.AJournal of marketing, 2009-07, Vol.73 (4), p.82-96 [Periódico revisado por pares]Chicago: SAGE PUBLICATIONS, INCTexto completo disponível |
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Material Type: Artigo
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Assessing Performance Outcomes in MarketingKatsikeas, Constantine S. ; Morgan, Neil A. ; Leonidou, Leonidas C. ; Tomas, G. ; Huit, M.Journal of marketing, 2016-03, Vol.80 (2), p.1-20 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet—Based OutcomesSaboo, Alok R. ; Kumar, V. ; Anand, AnkitJournal of marketing, 2017-11, Vol.81 (6), p.42-61 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System ApproachMittal, Vikas ; Kumar, Pankaj ; Tsiros, MichaelJournal of marketing, 1999-04, Vol.63 (2), p.88 [Periódico revisado por pares]Texto completo disponível |