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1
A Bounded Rationality Model of Information Search and Choice in Preference Measurement
A Bounded Rationality Model of Information Search and Choice in Preference Measurement
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A Bounded Rationality Model of Information Search and Choice in Preference Measurement

YANG, LIU (CATHY) ; TOUBIA, OLIVIER ; DE JONG, MARTIJN G.

Journal of marketing research, 2015-04, Vol.52 (2), p.166-183 [Periódico revisado por pares]

Chicago: American Marketing Association

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2
Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience
Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience
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Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience

Herzenstein, Michal ; Posavac, Steven S. ; Brakus, J. Joško

Journal of marketing research, 2007-05, Vol.44 (2), p.251-260 [Periódico revisado por pares]

Chicago: American Marketing Association

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3
Advertising, Research and Development, and Systematic Risk of the Firm
Advertising, Research and Development, and Systematic Risk of the Firm
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Advertising, Research and Development, and Systematic Risk of the Firm

McAlister, Leigh ; Srinivasan, Raji ; Kim, MinChung

Journal of marketing, 2007-01, Vol.71 (1), p.35-48 [Periódico revisado por pares]

Chicago: SAGE PUBLICATIONS, INC

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4
An Analysis of the Market Share-Profitability Relationship
An Analysis of the Market Share-Profitability Relationship
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An Analysis of the Market Share-Profitability Relationship

Szymanski, David M. ; Bharadwaj, Sundar G. ; Varadarajan, P. Rajan

Journal of marketing, 1993-07, Vol.57 (3), p.1-18 [Periódico revisado por pares]

New York: American Marketing Association

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5
Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople
Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople
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Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople

Ramaswami, Sridhar N. ; Singh, Jagdip

Journal of marketing, 2003-10, Vol.67 (4), p.46-66 [Periódico revisado por pares]

Chicago: American Marketing Association

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6
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
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Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships

Hennig-Thurau, Thorsten ; Groth, Markus ; Paul, Michael ; Gremler, Dwayne D

Journal of marketing, 2006-07, Vol.70 (3), p.58-73 [Periódico revisado por pares]

Chicago: SAGE PUBLICATIONS, INC

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7
Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers
Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers
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Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers

Melnyk, Valentyna ; van Osselaer, Stijn M.J ; Bijmolt, Tammo H.A

Journal of marketing, 2009-07, Vol.73 (4), p.82-96 [Periódico revisado por pares]

Chicago: SAGE PUBLICATIONS, INC

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8
Assessing Performance Outcomes in Marketing
Assessing Performance Outcomes in Marketing
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Assessing Performance Outcomes in Marketing

Katsikeas, Constantine S. ; Morgan, Neil A. ; Leonidou, Leonidas C. ; Tomas, G. ; Huit, M.

Journal of marketing, 2016-03, Vol.80 (2), p.1-20 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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9
Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet—Based Outcomes
Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet—Based Outcomes
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Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet—Based Outcomes

Saboo, Alok R. ; Kumar, V. ; Anand, Ankit

Journal of marketing, 2017-11, Vol.81 (6), p.42-61 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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10
Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach
Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach
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Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach

Mittal, Vikas ; Kumar, Pankaj ; Tsiros, Michael

Journal of marketing, 1999-04, Vol.63 (2), p.88 [Periódico revisado por pares]

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