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Material Type: Artigo
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ABCs (and Ds) of Understanding VARsFernández-Villaverde, Jesús ; Rubio-Ramírez, Juan F. ; Sargent, Thomas J. ; Watson, Mark W.The American economic review, 2007-06, Vol.97 (3), p.1021-1026 [Periódico revisado por pares]Nashville: American Economic AssociationTexto completo disponível |
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Acknowledging 2014 marketing science contributionsDesai, Preyas SMarketing science (Providence, R.I.), 2015-05, Vol.34 (3), p.309 [Periódico revisado por pares]Institute for Operations Research and the Management SciencesTexto completo disponível |
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Material Type: Artigo
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Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk SalienceHerzenstein, Michal ; Posavac, Steven S. ; Brakus, J. JoškoJournal of marketing research, 2007-05, Vol.44 (2), p.251-260 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Adverse Selection in Durable Goods MarketsHendel, Igal ; Lizzeri, AlessandroThe American economic review, 1999-12, Vol.89 (5), p.1097-1115 [Periódico revisado por pares]Menasha, Wis: American Economic AssociationTexto completo disponível |
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Material Type: Artigo
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Advertising, Research and Development, and Systematic Risk of the FirmMcAlister, Leigh ; Srinivasan, Raji ; Kim, MinChungJournal of marketing, 2007-01, Vol.71 (1), p.35-48 [Periódico revisado por pares]Chicago: SAGE PUBLICATIONS, INCTexto completo disponível |
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Material Type: Artigo
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Alexander R. Luria: His Life and WorkKarpov, YuriyThe American Journal of Psychology, 2007-04, Vol.120 (1), p.153-159 [Periódico revisado por pares]Urbana: University of Illinois PressTexto completo disponível |
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Material Type: Artigo
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Alternating Currents: Electricity Markets and Public PolicyVanDoren, PeterThe Energy Journal, 2002-10, Vol.23 (4), p.118-120 [Periódico revisado por pares]Cleveland: Energy Economics Education Foundation, IncTexto completo disponível |
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Material Type: Artigo
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An Analysis of the Market Share-Profitability RelationshipSzymanski, David M. ; Bharadwaj, Sundar G. ; Varadarajan, P. RajanJournal of marketing, 1993-07, Vol.57 (3), p.1-18 [Periódico revisado por pares]New York: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Antecedents and Consequences of Merit Pay Fairness for Industrial SalespeopleRamaswami, Sridhar N. ; Singh, JagdipJournal of marketing, 2003-10, Vol.67 (4), p.46-66 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service RelationshipsHennig-Thurau, Thorsten ; Groth, Markus ; Paul, Michael ; Gremler, Dwayne DJournal of marketing, 2006-07, Vol.70 (3), p.58-73 [Periódico revisado por pares]Chicago: SAGE PUBLICATIONS, INCTexto completo disponível |
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