Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Artigo de Congresso
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The effects of participation in online brand communities finding from Xbox communities in BrazilStefânia Ordovás de Almeida Utpal Dholakia; José Afonso Mazzon; Hugo Fridolino Muller Neto; AMA Winter Marketing Educators' Conference (2010 New Orleans, LA)Marketing 2010 : strategies and solutions for a tumultuous economy New Orleans, LA : American Marketing Association, 2010New Orleans, LA American Marketing Association 2010Acesso online |
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2 |
Material Type: Artigo de Congresso
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The effects of belonging to consumer-managed and firm-managed virtual brand communities the case of Microsoft XBOXStefânia Ordovás de Almeida José Afonso Mazzon; Utpal Dholakia; Latin American ACR Conference (2. 2008 São Paulo)Latin American Advances in Consumer Research Duluth, MN : Association for Consumer Research, 2008Duluth, MN Association for Consumer Research 2008Acesso online |