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Artigo de Congresso
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The effects of participation in online brand communities finding from Xbox communities in Brazil

Stefânia Ordovás de Almeida Utpal Dholakia; José Afonso Mazzon; Hugo Fridolino Muller Neto; AMA Winter Marketing Educators' Conference (2010 New Orleans, LA)

Marketing 2010 : strategies and solutions for a tumultuous economy New Orleans, LA : American Marketing Association, 2010

New Orleans, LA American Marketing Association 2010

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2
The effects of belonging to consumer-managed and firm-managed virtual brand communities the case of Microsoft XBOX
Material Type:
Artigo de Congresso
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The effects of belonging to consumer-managed and firm-managed virtual brand communities the case of Microsoft XBOX

Stefânia Ordovás de Almeida José Afonso Mazzon; Utpal Dholakia; Latin American ACR Conference (2. 2008 São Paulo)

Latin American Advances in Consumer Research Duluth, MN : Association for Consumer Research, 2008

Duluth, MN Association for Consumer Research 2008

Acesso online

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