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Social Media: A Tool for Open Innovation
Social Media: A Tool for Open Innovation
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Social Media: A Tool for Open Innovation

Mount, Matthew ; Martinez, Marian Garcia

California management review, 2014-08, Vol.56 (4), p.124-143 [Periódico revisado por pares]

Los Angeles, CA: The University of California Press

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2
Social Media, News Consumption, and Polarization: Evidence from a Field Experiment
Social Media, News Consumption, and Polarization: Evidence from a Field Experiment
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Social Media, News Consumption, and Polarization: Evidence from a Field Experiment

Levy, Ro’ee

The American economic review, 2021-03, Vol.111 (3), p.831-870 [Periódico revisado por pares]

American Economic Association

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3
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales
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A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales

Liadeli, Georgia ; Sotgiu, Francesca ; Verlegh, Peeter W.J.

Journal of marketing, 2023-05, Vol.87 (3), p.406-427 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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4
Social Media for Public Health: Framework for Social Media-Based Public Health Campaigns
Social Media for Public Health: Framework for Social Media-Based Public Health Campaigns
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Social Media for Public Health: Framework for Social Media-Based Public Health Campaigns

de Vere Hunt, Isabella ; Linos, Eleni

Journal of medical Internet research, 2022-12, Vol.24 (12), p.e42179-e42179 [Periódico revisado por pares]

Canada: Journal of Medical Internet Research

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5
From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
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From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Kumar, Ashish ; Bezawada, Ram ; Rishika, Rishika ; Janakiraman, Ramkumar ; Kannan, P. K.

Journal of marketing, 2016-01, Vol.80 (1), p.7-25 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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6
Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement
Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement
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Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement

Li, Yiyi ; Xie, Ying

Journal of marketing research, 2020-02, Vol.57 (1), p.1-19 [Periódico revisado por pares]

Los Angeles, CA: Sage Publications, Inc

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7
Social media and disasters: a functional framework for social media use in disaster planning, response, and research
Social media and disasters: a functional framework for social media use in disaster planning, response, and research
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Social media and disasters: a functional framework for social media use in disaster planning, response, and research

Houston, J. Brian ; Hawthorne, Joshua ; Perreault, Mildred F. ; Park, Eun Hae ; Goldstein Hode, Marlo ; Halliwell, Michael R. ; Turner McGowen, Sarah E. ; Davis, Rachel ; Vaid, Shivani ; McElderry, Jonathan A. ; Griffith, Stanford A.

Disasters, 2015-01, Vol.39 (1), p.1-22 [Periódico revisado por pares]

England: Blackwell Publishing Ltd

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8
Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice
Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice
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Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice

SCHWEIDEL, DAVID A. ; MOE, WENDY W.

Journal of marketing research, 2014-08, Vol.51 (4), p.387-402 [Periódico revisado por pares]

Chicago: Sage Publications, Inc

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9
When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive
When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive
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When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive

Shan, Yan ; Chen, Kuan-Ju ; Lin, Jhih-Syuan (Elaine)

International journal of advertising, 2020-07, Vol.39 (5), p.590-610 [Periódico revisado por pares]

Routledge

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10
Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media
Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media
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Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media

Colicev, Anatoli ; Malshe, Ashwin ; Pauwels, Koen ; O'Connor, Peter

Journal of marketing, 2018-01, Vol.82 (1), p.37-56 [Periódico revisado por pares]

Los Angeles, CA: American Marketing Association

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