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1
A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience
A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience
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A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience

Singh, Mandeep ; Balasubramanian, Siva K. ; Chakraborty, Goutam

Journal of advertising, 2000-12, Vol.29 (4), p.59-75 [Periódico revisado por pares]

Abingdon: Taylor & Francis Group

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2
Adolescent Processing of Social and Physical Threat Communications
Adolescent Processing of Social and Physical Threat Communications
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Adolescent Processing of Social and Physical Threat Communications

Schoenbachler, Denise D. ; Whittler, Tommy E.

Journal of advertising, 1996-12, Vol.25 (4), p.37-54 [Periódico revisado por pares]

Abingdon: Taylor & Francis Group

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3
Advertising Intimacy: Relationship Marketing and the Services Consumer
Advertising Intimacy: Relationship Marketing and the Services Consumer
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Advertising Intimacy: Relationship Marketing and the Services Consumer

Stern, Barbara B.

Journal of advertising, 1997-12, Vol.26 (4), p.7-19 [Periódico revisado por pares]

Abingdon: Taylor & Francis Group

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4
Alienation and Criticisms of Advertising
Alienation and Criticisms of Advertising
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Alienation and Criticisms of Advertising

Durand, Richard M. ; Lambert, Zarrel V.

Journal of advertising, 1985-01, Vol.14 (3), p.9-17 [Periódico revisado por pares]

Provo: Taylor & Francis Group

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5
Arousal and Advertising Effectiveness
Arousal and Advertising Effectiveness
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Arousal and Advertising Effectiveness

Singh, Surendra N. ; Churchill, Gilbert A.

Journal of advertising, 1987-03, Vol.16 (1), p.4-40 [Periódico revisado por pares]

Abingdon: Taylor & Francis Group

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6
Attitude toward the Ad and Brand Choice
Attitude toward the Ad and Brand Choice
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Attitude toward the Ad and Brand Choice

Biehal, Gabriel ; Stephens, Debra ; Curio, Eleonora

Journal of advertising, 1992-09, Vol.21 (3), p.19-36 [Periódico revisado por pares]

Abingdon: Taylor & Francis Group

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7
Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism toward Advertising
Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism toward Advertising
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Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism toward Advertising

Hardesty, David M. ; Carlson, Jay P. ; Bearden, William

Journal of advertising, 2002-06, Vol.31 (2), p.1-15 [Periódico revisado por pares]

Abingdon: Taylor & Francis Group

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8
Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries
Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries
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Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries

Albers-Miller, Nancy D. ; Gelb, Betsy D.

Journal of advertising, 1996-12, Vol.25 (4), p.57-70 [Periódico revisado por pares]

Abingdon: Taylor & Francis Group

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9
Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy
Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy
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Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy

Shrum, L. J. ; McCarty, John A. ; Lowrey, Tina M.

Journal of advertising, 1995-06, Vol.24 (2), p.71-82 [Periódico revisado por pares]

Abingdon: Taylor & Francis Group

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10
Communicating Experiences: A Narrative Approach to Creating Service Brand Image
Communicating Experiences: A Narrative Approach to Creating Service Brand Image
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Communicating Experiences: A Narrative Approach to Creating Service Brand Image

Padgett, Dan ; Allen, Douglas

Journal of advertising, 1997-12, Vol.26 (4), p.49-62 [Periódico revisado por pares]

Abingdon: Taylor & Francis Group

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