skip to main content
Idioma:
Refinado por: assunto: Business & Economics remover Analysis remover assunto: Brand Choice remover
Result Number Material Type Add to My Shelf Action Record Details and Options
1
Possessive brand names in brand preferences and choice: the role of inferred control
Possessive brand names in brand preferences and choice: the role of inferred control
Material Type:
Artigo 		Adicionar ao Meu Espaço

Possessive brand names in brand preferences and choice: the role of inferred control

Khamitov, Mansur ; Puzakova, Marina

Journal of the Academy of Marketing Science, 2022-09, Vol.50 (5), p.1032-1051 [Periódico revisado por pares]

New York: Springer US

Texto completo disponível

Citações Citado por
2
Disentangling Preferences and Learning in Brand Choice Models
Disentangling Preferences and Learning in Brand Choice Models
Material Type:
Artigo 		Adicionar ao Meu Espaço

Disentangling Preferences and Learning in Brand Choice Models

Shin, Sangwoo ; Misra, Sanjog ; Horsky, Dan

Marketing science (Providence, R.I.), 2012-01, Vol.31 (1), p.115-137 [Periódico revisado por pares]

Linthicum: INFORMS

Texto completo disponível

Citações Citado por
3
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
Material Type:
Artigo 		Adicionar ao Meu Espaço

Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior

Bruno, Hernán A. ; Cebollada, Javier ; Chintagunta, Pradeep K.

Marketing science (Providence, R.I.), 2018-07, Vol.37 (4), p.631-648 [Periódico revisado por pares]

Linthicum: INFORMS

Texto completo disponível

Citações Citado por
4
Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol
Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol
Material Type:
Artigo 		Adicionar ao Meu Espaço

Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol

Shriver, Scott K.

Marketing science (Providence, R.I.), 2015-01, Vol.34 (1), p.78-97 [Periódico revisado por pares]

Linthicum: INFORMS

Texto completo disponível

Citações Citado por
5
Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
Material Type:
Artigo 		Adicionar ao Meu Espaço

Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test

Salisbury, Linda Court ; Feinberg, Fred M.

Marketing science (Providence, R.I.), 2010-01, Vol.29 (1), p.1-17 [Periódico revisado por pares]

Linthicum: INFORMS

Texto completo disponível

Citações Citado por
6
Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs
Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs
Material Type:
Artigo 		Adicionar ao Meu Espaço

Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs

Gopalakrishnan, Arun ; Iyengar, Raghuram ; Meyer, Robert J.

Marketing science (Providence, R.I.), 2015-01, Vol.34 (1), p.116-133 [Periódico revisado por pares]

Linthicum: INFORMS

Texto completo disponível

Citações Citado por
7
The Effect of Media Advertising on Brand Consideration and Choice
The Effect of Media Advertising on Brand Consideration and Choice
Material Type:
Artigo 		Adicionar ao Meu Espaço

The Effect of Media Advertising on Brand Consideration and Choice

Terui, Nobuhiko ; Ban, Masataka ; Allenby, Greg M.

Marketing science (Providence, R.I.), 2011-01, Vol.30 (1), p.74-91 [Periódico revisado por pares]

Linthicum: INFORMS

Texto completo disponível

Citações Citado por
8
A Cross-Category Model of Households' Incidence and Quantity Decisions
A Cross-Category Model of Households' Incidence and Quantity Decisions
Material Type:
Artigo 		Adicionar ao Meu Espaço

A Cross-Category Model of Households' Incidence and Quantity Decisions

Niraj, Rakesh ; Padmanabhan, V. ; Seetharaman, P. B.

Marketing science (Providence, R.I.), 2008-03, Vol.27 (2), p.225-235 [Periódico revisado por pares]

Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)

Texto completo disponível

Citações Citado por
9
Brand related information as context: the impact of brand name characteristics on memory and choice
Brand related information as context: the impact of brand name characteristics on memory and choice
Material Type:
Artigo 		Adicionar ao Meu Espaço

Brand related information as context: the impact of brand name characteristics on memory and choice

Samu, Sridhar ; Shanker Krishnan, H.

Journal of the Academy of Marketing Science, 2010-08, Vol.38 (4), p.456-470 [Periódico revisado por pares]

Boston: Springer US

Texto completo disponível

Citações Citado por
10
An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes
An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes
Material Type:
Artigo 		Adicionar ao Meu Espaço

An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes

John Mariadoss, Babu ; Echambadi, Raj ; Arnold, Mark J. ; Bindroo, Vishal

Journal of the Academy of Marketing Science, 2010-12, Vol.38 (6), p.704-719 [Periódico revisado por pares]

Boston: Springer US

Texto completo disponível

Citações Citado por

Personalize Seus Resultados

  1. Editar

Refine Search Results

  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

Buscando em bases de dados remotas. Favor aguardar.