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1
Evoked set: Myth or reality?
Evoked set: Myth or reality?
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Evoked set: Myth or reality?

Petrof, John V. ; Daghfous, Naoufel

Business horizons, 1996-05, Vol.39 (3), p.72-77 [Revista revisada por pares]

Greenwich: Elsevier Inc

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2
MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data
MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data
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MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data

Andrews, Rick L ; Manrai, Ajay K

Marketing science (Providence, R.I.), 1999-01, Vol.18 (4), p.584-604 [Revista revisada por pares]

Linthicum: INFORMS

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3
Estimating Heterogeneous Price Thresholds
Estimating Heterogeneous Price Thresholds
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Estimating Heterogeneous Price Thresholds

Terui, Nobuhiko ; Dahana, Wirawan Dony

Marketing science (Providence, R.I.), 2006-07, Vol.25 (4), p.384-391 [Revista revisada por pares]

Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)

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4
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
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Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis

Mehta, Nitin

Marketing science (Providence, R.I.), 2007-03, Vol.26 (2), p.196-217 [Revista revisada por pares]

Linthicum: INFORMS

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5
Brand Effects on Choice and Choice Set Formation Under Uncertainty
Brand Effects on Choice and Choice Set Formation Under Uncertainty
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Brand Effects on Choice and Choice Set Formation Under Uncertainty

Swait, Joffre ; Erdem, Tulin

Marketing science (Providence, R.I.), 2007-09, Vol.26 (5), p.679-697 [Revista revisada por pares]

Linthicum: INFORMS

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6
A Logit Model of Brand Choice Calibrated on Scanner Data
A Logit Model of Brand Choice Calibrated on Scanner Data
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A Logit Model of Brand Choice Calibrated on Scanner Data

Guadagni, Peter M ; Little, John D. C

Marketing science (Providence, R.I.), 2008-01, Vol.27 (1), p.29-48 [Revista revisada por pares]

Linthicum: INFORMS

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7
A Cross-Category Model of Households' Incidence and Quantity Decisions
A Cross-Category Model of Households' Incidence and Quantity Decisions
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A Cross-Category Model of Households' Incidence and Quantity Decisions

Niraj, Rakesh ; Padmanabhan, V. ; Seetharaman, P. B.

Marketing science (Providence, R.I.), 2008-03, Vol.27 (2), p.225-235 [Revista revisada por pares]

Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)

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8
Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
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Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test

Salisbury, Linda Court ; Feinberg, Fred M.

Marketing science (Providence, R.I.), 2010-01, Vol.29 (1), p.1-17 [Revista revisada por pares]

Linthicum: INFORMS

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9
The Effect of Media Advertising on Brand Consideration and Choice
The Effect of Media Advertising on Brand Consideration and Choice
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The Effect of Media Advertising on Brand Consideration and Choice

Terui, Nobuhiko ; Ban, Masataka ; Allenby, Greg M.

Marketing science (Providence, R.I.), 2011-01, Vol.30 (1), p.74-91 [Revista revisada por pares]

Linthicum: INFORMS

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10
Disentangling Preferences and Learning in Brand Choice Models
Disentangling Preferences and Learning in Brand Choice Models
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Disentangling Preferences and Learning in Brand Choice Models

Shin, Sangwoo ; Misra, Sanjog ; Horsky, Dan

Marketing science (Providence, R.I.), 2012-01, Vol.31 (1), p.115-137 [Revista revisada por pares]

Linthicum: INFORMS

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