skip to main content
Idioma:
Refinado por: assunto: Households remover Consumer Behavior remover Analysis remover assunto: Brand Choice remover
Result Number Material Type Add to My Shelf Action Record Details and Options
1
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
Material Type:
Artigo 		Adicionar ao Meu Espaço

Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis

Mehta, Nitin

Marketing science (Providence, R.I.), 2007-03, Vol.26 (2), p.196-217 [Periódico revisado por pares]

Linthicum: INFORMS

Texto completo disponível

Citações Citado por
2
A Cross-Category Model of Households' Incidence and Quantity Decisions
A Cross-Category Model of Households' Incidence and Quantity Decisions
Material Type:
Artigo 		Adicionar ao Meu Espaço

A Cross-Category Model of Households' Incidence and Quantity Decisions

Niraj, Rakesh ; Padmanabhan, V. ; Seetharaman, P. B.

Marketing science (Providence, R.I.), 2008-03, Vol.27 (2), p.225-235 [Periódico revisado por pares]

Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)

Texto completo disponível

Citações Citado por
3
The Effect of Media Advertising on Brand Consideration and Choice
The Effect of Media Advertising on Brand Consideration and Choice
Material Type:
Artigo 		Adicionar ao Meu Espaço

The Effect of Media Advertising on Brand Consideration and Choice

Terui, Nobuhiko ; Ban, Masataka ; Allenby, Greg M.

Marketing science (Providence, R.I.), 2011-01, Vol.30 (1), p.74-91 [Periódico revisado por pares]

Linthicum: INFORMS

Texto completo disponível

Citações Citado por
4
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
Material Type:
Artigo 		Adicionar ao Meu Espaço

Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior

Bruno, Hernán A. ; Cebollada, Javier ; Chintagunta, Pradeep K.

Marketing science (Providence, R.I.), 2018-07, Vol.37 (4), p.631-648 [Periódico revisado por pares]

Linthicum: INFORMS

Texto completo disponível

Citações Citado por

Personalize Seus Resultados

  1. Editar

Refine Search Results

Data de Publicação 

De até
Refinar

  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

Buscando em bases de dados remotas. Favor aguardar.